Characteristic Of Experience Economy Of Modern Media Industry

Experience economy, a new economic modality, which provides the customer with"experience"as commodity, has deeply satisfied people's mental needs, and it has created tremendous benefits both in economy and society. Nowadays there are more and more challenges and difficulties, so more and more companies initiated to pay more attention to the way of"experience"in which they can gain more benefits, and at the same time they are trying to build up the brand name of their own and take up an advantageous position for further development in area of their own. While as for modern media industry, they are making great progress of"experience economy"by means of their own advantages and characteristics. But there seems to be no such professional works that mainly talk about the development of"experience economy"in the area of modern media industry. The topic has been discussed and investigated by many experts, but all these topics are only presented in the form of dissertation published on some periodicals or Internet. Many of them are mainly from the point of view of management or just analyze the reason why such company succeeds in the design of"experience". All these materials lead to more enlightenment and following all these materials, this article was completed to enumerate more questions and discussions.The paper strives to solve two kinds of problems: 1.By means of discussing the characteristic of modern media economy and reasons for its own development, to establish such a view: modern media economy is an important part in the whole experience economy. 2. Give examples and some theories to analyze and discuss how modern media economy creates great benefitsThis article can be divided into three parts. The first part mainly indicates that modern media economy is an important part of experience economy. The experience economy is a new type of economy separated from the service economy, which provides"experience"as the commodity. It creates the benefits of"experience"by means of interaction between seller and customer. The modern media economy came into being in the course of the development and competition in the market of modern media. And meanwhile certain media began to make full use of their own characteristic to make"experience"the origin of benefits, and make the multiplicity the key point by which goals can be achieved. It has played an important part in the experience economy. Modern media pays more attention to satisfying the basic needs of self-improvement, escaping the dull daily life and equal communication, which are also the reasons why experience economy becomes such an important part in modern media economy. And meanwhile modern media economy takes advantage of its own characteristic and new technology to improve itself. The significant role it plays in modern media industry impels modern media to take more important part in modern media industry, which also influences the whole media industry to gain further improvement.The second part, in theories, discusses the question that how modern media creates benefits by means of"experience"The"experience"contain two meanings. For providers, it is a series of activities of different themes in which receivers(consumers) can join in initiatively ;As for receivers (consumers), it is a wonderful stage offered by the providers on which they can gain unforgotten mental feeling through the inter-activities between providers and receivers."Experience"is something that can not be replicated and measured, and it also has its own characteristic and a continuing value. And according to the degree of participation and certain relatives of experience environment, experience can be defined as four types: for entertainment, for art, for education and for escapism. And based on these four types, modern media combines the four together to make a kind of most wonderful experience that can gain benefits both in economy and society. And a proper way is needed in which a successful design of experience can outspread itself. By stage-mode, modern media communication has constructed unreal circumstance or a certain physical circumstance. In this stage-mode, the receivers (consumers) are protagonists while the providers are only assistants, and their separated roles can not be shifted, so in this way traditional dissemination has changed a lot, for instance, the potential inter-action increases. This manner emphasizes on factors of people's inside emotion, and it can better satisfy receivers'(consumers') mental needs. In the course of the inter-action between providers and receivers, the goal of creating and dissemination will be achieved at the same time, and the value of"experience"also increases. Experience economy improves the relationship between people both in society and in mental, and at the same time it creates considerable benefits.The third part gives examples such as competition for new stars and system of interactive and imitative facts, There are many products and activities acting as the origin of the benefits , while to choose the former two examples , reasons are as following. Competitions for new star are organized by modern media, which have a significant influence on the market of media even the whole society. In fact through the competitions modern media creates tremendous benefits in every chain of economy industry. As is a typical exemplification of creating benefits by experience, modern media holds on to the needs of every participant (including people contribute to the benefits in any course), and root the factor of"experience"into details. Although system of interactive and imitative facts has appeared for a long time, its supposing market was never among normal consumers. But now, system of interactive and imitative facts has a trend to become a necessary part in people's daily life. It will provide various experiences to enlarge our real life, and certainly the experience will be more real and every one can feel like on the scene. All these will become a more important part in media industry, which are also the deeper reasons for improvements of experience economy.The summing-up retells the view that modern media economy is an important part of experience economy, and gives a promising prediction of the improvement of experience economy in the area of media industry, as well as the influences on other industry development.