The Comparative Research Of The Automombile Economy's Promotive Function In Chinese And American Broadcast Industry

After the popularity of television, the broadcast industry that has flourished has become declined. However ,during these years, broadcast industry becomes popular again. There are many reasons for the head-back of broadcasts, but without any doubt, the popularity of automobiles is the most obvious and direct reason. The prosperity of automobile market leads directly to the enlargement of the floating popularity in automobiles. This guarantees the growing up of the number of radio audiences. In fact, America, the broadcast magnate, has the similar experience. The flourish of its broadcast industry went together with the development and maturation of the whole commerce market and its automobile culture. This paper, through the phenomena that automobile economic strongly promotes the renaissance of broadcast industry, together with America's similar condition, compares the two countries experiences, so that we can sum up some American advanced concepts that promote broadcast industry in virtue of the popularity of automobiles. From this paper, we can also find out some problems exist in china's broadcast industry, combining the situation of our country, to make a theoretical layout for our future broadcast industry's continuous and healthy development.