Research On The Impact Of China's Digital Economy Development On The Media Industry

In recent years,the scale of China's digital economy has been expanding and its contribution to GDP has also been increasing.While promoting the development of national economy,digital economy has brought remarkable influence to the media industry.The market value brought by the production activities of the media industry,especially the new mobile Internet media industry,has greatly promoted the growth of GDP.Media contains field is very wide,newspapers,radio and television,film industry,mobile Internet new media for four areas of the effect of the economic development of China's digital each are not identical,to explore the differences helps to analyze China's digital economy development of media industry,the influence of different forms of media for the digital economy under the background of transformation of the traditional media and new media development to provide data support,increase the contribution of media industry to GDP.The following steps are needed to discuss the differences in the impact of China's digital economy development on the four fields of media industry.Firstly,a comprehensive evaluation index system of China's digital economy development is constructed,and the entropy method is used to assign weight to each index and calculate the development index of China's digital economy.Secondly,principal component analysis is used to obtain the total comprehensive scores of newspaper industry,radio and television industry,film industry,mobile Internet new media industry,as well as the comprehensive scores of media development scale,media profitability,audience consumption ability,advertising development ability.Finally,Stata16.0 is used to analyze the correlation and regression between the development of China's digital economy and the development of media industry.Based on the above steps,the empirical analysis results show that the development of China's digital economy is correlated with the development of various fields of the media industry,and its impact on different media forms is differentiated.On the whole,the development of digital economy in China promotes the overall development of radio and television industry,film industry and new media industry of mobile Internet,while inhibits the development of newspaper industry.To be specific,the development of China's digital economy has a positive impact on the development scale,profitability and consumption capacity of radio and television industry,film industry and mobile Internet new media industry.The development of China's digital economy,to a certain extent,hinders the development of the newspaper industry's development scale,profitability,audience consumption ability and advertising development ability.The development of China's digital economy also has a restraining effect on the advertising development capacity of the radio and television industry.Based on the above conclusion,Suggestions are as follows: the government should introduce digital economy measure standard system,establish and improve the privacy rule of law,norms,and create a good environment for the big data property development,different media formats should adopt the development strategy of differentiation,namely publications to depends on the transformation and upgrading of digital technology,intelligent broadcasting further,upgrade development,transform the high-level information of the film industry,and the mobile Internet new media continue to practice "Internet +" development strategy.