| Along with the rapid growth of economy in our country, the mass sports consumption idea is increasingly change, the change of the idea led to the growing demand for sports information of people, including sports news as a kind of highly public sports fans love story, its transmission range and influence is growing, but a lot of sports news in pursuit of a higher visibility, for high profits caused by frequent news anomie phenomenon. Such as star athletes who gossip, without checking in a sudden "bombshell" and violence is becoming a sports news reports of the focus. Research under the background of sports consumption of sports news reporting of anomie phenomenon, different from the media itself only to find the cause of the news anomie, but place it on the sports consumption of the rapid development of the era of big background, the sports news reported frequent error of the profound social root. Sports news reports the frequency of anomie has various factors, in addition to the media itself to pursue higher attention and business profits, the media environment changes, the increase in the scale of sports consumption and people for the vulgar sports news of interest to a certain extent also induced the anomie phenomenon. Along with our country media enterprises, the simple depend on the state financial subsidies of the institutional environment is broken, in order to maintain the basic operation and development, to attract the attention of the audience and sell its attention to advertisers, become the necessary means of media development, and nature in the process with a lot of news anomie behavior. In addition, the sports consumer market is also growing to a certain extent, to stimulate the anomie of sports news reports, as one of the most contact with the ordinary sports fans kind of media form, sports news for sports consumption has a direct impact, media, in order to in the sports consumption market of a piece of cake, do not hesitate to give up the bottom, with hot sports events as an opportunity to hype false advertising, or to shift the focus of a particular event to a sports business brand, in all sports consumption environment changes in a certain extent also stimulated the happening of the sports news anomie phenomenon. Sports news reports anomie, on the one hand, the media itself too much profit and ignores the principle of news reports, on the other hand also reflects the changing of sports consumption environment for the negative impact of news events. Based on the analysis in the perspective of sports consumption sports news reports the manifestation of anomie, and puts forward appropriate solutions for the problems, so as to improve the quality of sports news report. In this paper, by using the literature material method, logic analysis and comparative research analyses the thesis research methods such as exploration, the following conclusions: 1. The sports consumption of our country sports news reports produced negative influence mainly displays in sports news entertainment tendency seriously, sports media deliberately false news and sports reporter humanities lack these three aspects; 2. Under the background of sports consumption, sports news coverage of the main causes of anomie media is too much focus on "business value" lead to the lack of sports spirit, and some of the sports reporter for the pursuit of a higher amount of time and attention and slam the door should have humanistic care; 3. As the news sports news to report the anomie of one of the main performance, the causes of the main can be summarized as the following three points, one of the media to increase advertising revenue and deliberately false news to attract attention, and sports journalists journalistic professionalism literacy is missing, a third sports news reports untrue after error correction costs low. |
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