Research On The Quality Supervision Of E-commerce Products Of Chengdu Market Supervision Administration

As the continuous rise of "Internet",the e-commerce growth speed has obviously improved greatly than before.It has become a new economic growth point in the economic industry of our country.All parts of the country are also pushing new policies to help the development of the e-commerce industry.However,due to the unique product characteristics of e-commerce,relying on the Internet,compared with traditional market economy goods,consumers cannot accurately understand and judge the quality and qualification of e-commerce products in the process of purchasing e-commerce products.At the same time,local governments’ supervision of the e-commerce industry also lags and deviates to a certain extent.Local regulatory policies are not customized for e-commerce products,and the quality supervision of e-commerce products is still carried out according to the traditional supervision mode and concept of commodities.As a result,quality problems of some e-commerce products are not discovered and dealt with timely,which damages the rights and interests of consumers and affects the benign and orderly development of the e-commerce industry.In order to solve the shortcomings of the current government departments in the supervision of the quality of e-commerce products,reasonably protect the legitimate rights and interests of consumers,and provide broad space and support for the development of the e-commerce industry,local governments in the process of continuous development of the e-commerce industry,still need to learn from domestic and foreign regulatory experience,innovate regulatory concepts and regulatory means,learn from each other to improve the quality supervision system and system of e-commerce products.Firstly,by understanding the background and value of government supervision on e-commerce product quality,this paper reviews the results obtained by previous scholars,uses relevant research ideas and methods,clarifies the research ideas and focuses of this paper,expounds the relevant theories of government supervision of e-commerce product quality,and explains the relevant concepts of e-commerce product quality supervision,as the basis of this research,and combines the theoretical learning related to public management to grasp the relevant theoretical basis of government regulation to provide support for subsequent research.Secondly,the current development status and existing problems of the current e-commerce product quality supervision of the Chengdu Market Supervision Bureau are analyzed,based on the questionnaire survey results,combined with the current actual situation in Chengdu,the causes of the problems are analyzed,and the typical cases and related means and policies of the domestic and foreign governments on the quality supervision of e-commerce products are used to find the experience that can be provided for the supervision of the Chengdu Market Supervision Bureau,so as to match the current status of government supervision and the development status of the urban industry.Based on the actual situation of Chengdu,put forward specific countermeasures and suggestions for the government supervision of e-commerce products in Chengdu,and create a new system and new pattern with the government as the core and multi-department and multi-party participation in supervision construction from the aspects of personnel,technology,policy system and regulatory means,so as to improve the current status of e-commerce product quality in Chengdu.