Analysis On The Current Situation And Improvement Of Electronic Commerce Supervision In NingBo

With the rapid development of domestic market economy,commercial operation mode of pluralistic trend,the domestic electricity supplier industry to achieve leapfrog development,the use of electricity supplier channels to carry out Internet trading has gradually become represent the general trend of social development.Social groups without going out of the house can buy most of the goods required by express delivery,products,goods sent to the hands of consumers.As a result,it can offer consumers with a convenient,efficient shopping experience.The further development of the electricity supplier industry poses a great challenge to the traditional entity transactions,the government departments of the management model,the company's marketing model,the consumption pattern of all social groups Had a subtle impact.Although the electricity supplier to provide consumers with a convenient,fast,high-quality shopping experience,but also need to recognize and deal with the electricity supplier for the traditional trade patterns caused by the challenge.Nowadays,all kinds of violation of the laws and regulations of the behavior of a large number of breeding in the Internet,counterfeit products flooding the network,consumer rights difficult road,credit transaction security problems,but also hindered the rapid development of emerge in an endless stream,the electricity supplier.For example Internet fraud,counterfeit products marketing,Internet marketing,illegal competition,monopoly and so on,which are not conducive to the steady and rapid development of the electricity supplier industry.How to protect the business transaction legal compliance is in urgent need of solution.It can not only involve the industry standards and norms,the competition and cooperation of manufacturers,but also can not be separated from the implementation of strong administrative supervision by the government functional units.In this paper,through the analysis of the research status at home and abroad,combining with characteristics of e-commerce market and the supervision of Ningbo city at present,in-depth study of the importance of government units to supervise the implementation of the electricity supplier,clear the reasons and problems of the implementation of network trade supervision,and reference to the leading achievements and experience of the western countries in the electricity regulation,by perfecting the legislation,supervision,supervision system,supervision work to four level,put forward reasonable opinions and suggestions of the functions of the government agencies to implement the regulation of the electricity supplier,to assist the government of contradiction between departments clear regulation of the electricity supplier and the fine quasi Starting point,to optimize and adjust the supervision methods,and promote the stable and sustainable development of the electricity supplier industry.