Research On Government Supervision And Countermeasure Of E - Commerce In Jiangsu Province

Entered in 21 Century, our country electronic commerce with the popularization and development of Internet, is an unstoppable trend of vigorous development. By the end of 2013 the market transaction of electronic commerce in China up to the size of 102 Billion (RMB), a year-on-year increase of 29.9%, especially in Jiangsu Province, the electronic commerce scale ranked second nationwide, sales of close to a trillion.Electronic commerce as a new economic mode, traditional pattern of regulation is very difficult, exposed many short board and problems, which seriously affect the healthy development of electronic commerce in China, but our country electronic commerce compared with developed countries started relatively late, there is no formation of e-commerce information system science, sound and sound supervision, inspection mechanism, make the transaction risk and credit security problems in electronic commerce market, realizing effective regulation of electronic commerce has become an urgent problem to solve.Firstly, this paper describes the basic theory of e-commerce and government regulation, more e-commerce market and the similarities and differences between the traditional market economy, government regulation of e-commerce is derived essentially an extension of the traditional government regulation of economic markets, prove legitimate government regulation of e-commerce and necessity.Secondly, this paper describes the development of e-commerce in particular, present situation and characteristics of Jiangsu Province, Jiangsu Province, combing the regulatory status quo of e-commerce, which leads to the existence of government regulation four issues:(1) illegal, are not beyond the scope of business regulation, (2) credit security problems occur frequently, (3) e-commerce market supervision confusion, (4) inadequate consumer protection and to analyze, due to the following reasons:(1) the legal system is not perfect, (2) credit system has not been established, (3) access to the registration of business entities lag, (4) the implementation of ineffective regulation difficult.And also, this paper analysis of foreign advanced concepts of e- commerce regulation, legislation, industry self-administration to analyze three dimensions and compare the status quo and points out the lag in our legislation.Finally, based on the practice of drawing the parties, with the actual Jiangsu Province, proposed government regulation of e-commerce coping strategies:(1) improve the legislation, and actively explore the practice, the establishment of e-commerce credit system; (2) to strengthen the organization and leadership, fostering regulatory team, build the entire e-commerce transaction platform for regulatory services; (3) to strengthen publicity platform to build social supervision, consumer protection, particularly in the "third party" auxiliary regulation, innovative communications operator will introduce the "third party" secondary monitor give full play to its advantages in terms of network monitoring, from the source of the e-commerce regulation, government regulation and further develop the vision, it will promote Jiangsu Province, especially since effective regulation in e-commerce must learn.