| With the implementation and development of the "Belt and Road" Initiative,China’s foreign trade has reached a new height,the international logistics industry is booming,and the unique economic form of China gives the international freight forwarding market a unique development opportunity.However,the low added value of traditional freight forwarding industry makes the competition more fierce.Haisheng International Freight Forwarding Co.,LTD.(referred to as "Haisheng International")main international express freight forwarding,in the past two years in the fierce competition faced with some practical problems,the lack of long-term effective strategic planning,restricting its stable,healthy and sustainable development.First of all,the literature on enterprise development strategy at home and abroad is reviewed and summarized,the status quo of enterprise strategic management research is analyzed,and the main research content and research methods of this paper are put forward.Secondly,it analyzes the internal and external environment of Haisheng International development.PEST analysis method is applied to analyze the macro environment of Haisheng International in terms of development from the political,economic,social and technical dimensions,and the five forces model of Pote is applied to analyze the industrial competitive environment of Haisheng International.Through the analysis of core competitiveness,the internal weaknesses of the company’s development are found and the specific problems exist.Thirdly,SWOT analysis is applied to study the strengths,weaknesses,threats and opportunities of Haisheng International in the current development process,to find out the important factors affecting the development of Haisheng International,based on which,the strategic thinking of focusing on the main business,improving advantages and reinforcing weaknesses is formulated,and a specific strategic operation system is proposed.Finally,in order to ensure that the proposed development strategy is implemented and the corresponding strategic objectives are realized smoothly,several targeted safeguard measures are put forward according to the actual development needs of Haisheng International. |
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