Research On The Development Strategy Of CI International Freight Forwarding Agent Company

The international Freight Forwarder is a very old industry, but still maintains its vigor. It is not ignored today that the market competition has become more fierce.. Tianjin came from a harbor and was called"the emperor of the ferry"in the ancient times.Today, Tianjin seaport has been squeezed into the forefront of the world rankings. Binhai International Airport has being expanded to become a tremendous airport. Tianjin has increasingly become an important import and export port in China's Bohai Rim. Thus, the situation is very good for the development of Tianjin international freight forwarding industry. With China's entry to the WTO, freight forwarding and trade restrictions on market access have gradually been phased out and the national treatment has been implemented, more and more powerful foreign counterparts come to Chinese freight forwarding market, domestic and foreign shipping companies have set up their own freight forwarding firms in China. However, domestic freight forwarding services are relatively single, international freight agency business is relatively backward and involves few high value-added new areas of logistics business.They are unable to meet the needs of the current large enterprise to logistics services,and have gradually lost its original competitive advantage. How will Tianjin International Freight Forwarders change and develop? This paper has quoted lots of management theory and analysis methods combined company CI examples, and puts forward some corresponding development measures.The paper mainly takes CI International Freight Forwarding Agent Company as an example. Firstly,the auther introduces some theory and knowledge related with the international freight forwarders and logistics. Secondly, the paper analyzes the external and internal environment that CI is faced with, by tackling broad and deep, from large to small.On the one hand,the auther applies PEST theory to analyze the external environment that Tianjin International Freight Forwarders is faced with,including the political, economic, technological and cultural aspects.On the other hand,the paper uses Michael Porter's five competitive forces model to analyze the structure of industry competition in China's International Freight Forwarders.By analyzing the history of international freight forwarding industry, the auther applies Industry Life Cycle Theory to analyze which stage the international freight forwarding industry lies in at present.Then,the paper introduces some details of the CI Company about the international freight forwarding business and operations,including physicalresources,humanresources,financial resources,marketing and other aspects of enterprises.Lastly,based on some relevant results and data,the paper points out the future direction of the development of CI company, and CI Company should continue to develop existing markets and products of the business, gradually enter new markets through different means. Meanwhile, the company should continuously develop high value-added new products to meet customer's demand, bring new products to new markets and allow enterprises to compete on the difference of the road.