Development Strategy Of Ruiye International Cargo Agency Corporation

With the fast growth of the Chinese foreign trade during30years for the Reformand Open policy, the development of freight forwarding industry in our country isbeing on the rise. It is becoming an emerging service industry. At the same time, largestate-owned logistics enterprises COSCO also have set up their own freight proxycompanies. According to the development status and background of the change ofbusiness environment, how to determine the logistics development strategy target andgain competitive advantage is undoubtedly an important topic worthy of study forRuiye Company.This paper systematically analyzes and studies the development strategy ofCompany. It has analyzed the present situation of the development of internationallogistics mainly from the following aspects: the main business of the company;company operation; the attitude of the company; logistics information; logisticsmanagement level five aspects. It makes a detailed analysis of the present situationand its development trend through more detailed of the present situation of RuiyeCompany. Combined with the specific circumstances of Company， it put forward thedevelopment strategic target in the new situation. Company growth strategies mustinclude: a modern logistics enterprise integration strategy; third party logistics servicemode of logistics specialization strategy; business strategy; e-commerce logisticsdevelopment strategy; logistics service differentiation strategy. Finally, to achieve thecompany’s development strategy, and put forward some measures to ensure thedevelopment strategy. The specific measures are as follows: to vigorously develop thefreight business diversification; improve the level of logistics informationconstruction company; build a collaborative logistics system. At the same time putforward the corresponding management recommendations: adjust the logisticsmanagement of human resources; the construction of modern logistics enterpriseculture；To increase the logistics brand effect and so on.It provides theoretical and technical support for the development of the company.Conclusion of this study to other industry enterprise has specific practical significanceand reference value.