Research On Diversification Strategy Optimization Of TW Company

The rapid development of science and technology such as cloud computing and big data has not only greatly promoted the development and integration of relevant information industries,but also provided more diversified development channels and market space for enterprises in the industry.At present,although domestic AI system integration enterprises have rich technical experience,their core competitiveness is constantly strengthened,and they have basically realized domestic substitution in most fields,too much dependence on the single market is not conducive to the development of enterprises,and the increasingly fierce market competition environment also poses a serious threat to these enterprises.The rapid development of other markets also brings more opportunities for these companies.This paper takes TW company as the specific research object.Firstly,it analyzes the problems existing in the current business strategy of TW company,including the unclear direction of diversified development strategy,insufficient strategic management and uncoordinated business development.Secondly,the SWOT method is used to deeply analyze the advantages,disadvantages,opportunities and threats of TW company,so as to clarify the company’s overall development strategic positioning,and choose the concentric diversification strategy mode for development.On this basis,the diversified development strategy measures of TW company are formulated,that is,taking artificial intelligence technology as the core,optimizing smart security,expanding smart park,smart construction site,smart traffic,smart business and smart monitoring and other businesses,realizing diversified technology expansion and market promotion,and improving management ability.Finally,specific safeguard measures are proposed from the aspects of organizational support,financial support,establishment of perfect incentive mechanism,risk management and control,strengthening corporate culture construction,etc.,so as to ensure the smooth implementation of the diversified development strategy of TW company,further improve the comprehensive competitiveness of TW company,and promote the sustainable and high-quality development of TW company.This study not only helps to promote the diversification development of TW company,but also has certain reference significance for other enterprises in the same industry to make diversification strategy.