Research On The Impact Of Artificial Intelligence Recommendation On Consumers’ Willingness To Adopt

In the age of "everything can be calculated",the consumer market environment is changing rapidly.As the country makes great efforts to develop artificial intelligence industry,the breadth and depth of application of artificial intelligence continue to expand,and continue to enable various fields of economic and social development,including retail,entertainment and even finance,politics and health care,showing the development characteristics of twowheel drive and two-way promotion of technological innovation and industrial application.Moreover,with the emergence of highly anthropomorphic artificial intelligence ChatGPT,Communication with people is becoming more and more smooth,man-machine collaboration will be widespread in the future.The rapid development of artificial intelligence has increased people’s demand for humancomputer interaction.This paper studies consumers’ willingness to adopt artificial intelligence recommendation and human recommendation under the two recommendation tasks of high interaction and low interaction,and also studies two kinds of artificial intelligence personified by artificial intelligence under the recommendation tasks of high interaction and low interaction.Research and experiments are also conducted on consumers’ willingness to adopt artificial intelligence recommendations.It is found that consumers’ willingness to adopt human recommendations is higher in high-interaction recommendation tasks,and consumers’willingness to adopt artificial intelligence recommendations is higher in low-interaction recommendation tasks.Moreover,the high anthropomorphic AI obtained higher consumer adoption intention in the high interactive recommendation task than the low anthropomorphic AI recommendation.With the development of artificial intelligence today,it has been involved in various fields of society,and these fields all need human participation.In today or in the future,the interaction between artificial intelligence and human is more and more frequent.The study of consumer experience in the interaction between artificial intelligence and human is helpful for the application of artificial intelligence recommendation in enterprises.At the same time,the degree of anthropomorphism of artificial intelligence is conducive to the interaction between artificial intelligence and human,which provides theoretical support for further integration of artificial intelligence into society and application in various fields in the future.