Research On Innovation Driven Value Creation Of Supply Chain Enterprises In The Context Of Digital Transformation

In response to the macro strategic requirements of the construction of digital China,enterprises have increased their efforts in scientific and technological research and development in the context of Digital transformation to drive enterprise value creation through innovation.The 14 th Five Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Long Range Objectives for 2035 high-frequency deployment of supply chain development issues and directions,requiring relevant enterprises to improve their modernization level and form a reliable supply chain with stronger innovation and higher added value.However,on the one hand,supply chain enterprises are currently affected by international trade frictions,and the overall rise in commodity prices has led to further increases in cost expenses.On the other hand,business models mostly rely on earning price differences in exchange for income,and there are problems with insufficient investment and low conversion rates of innovation achievements in enterprise innovation.In the context of Digital transformation,there is little research on innovation driven value creation of supply chain enterprises in China at present,and it is difficult to fully understand the innovative development of supply chain enterprises.Therefore,this thesis takes the leading enterprise in the supply chain-Property Zhongda Group Co.,Ltd.(hereinafter referred to as "Property Zhongda"),uses literature research,quantitative research,comparative analysis and other methods to sort out its innovation and effects in the context of Digital transformation,and studies the impact of scientific and technological innovation of supply chain enterprises on value creation in the context of transformation.First of all,the thesis analyzes the overall development status of current supply chain enterprises,and then combs their Digital transformation strategy and innovation mode with the example of CTG.Secondly,in the context of Digital transformation,it analyzes the innovation input and innovation output of enterprises,directly reflects the innovation effect of enterprises by comparing with the data before and after the transformation and with competitors in the same industry,and uses DEA model to comprehensively evaluate the innovation efficiency of enterprises.Thirdly,it comes to the conclusion that Digital transformation promotes supply chain enterprises to carry out R&D innovation,thus optimizing resource allocation,improving information structure,promoting management adaptive change,and ultimately achieving the goal of creating enterprise value.Finally,using both financial and non-financial indicators,a comprehensive evaluation was conducted on the impact of innovation and development in the context of transformation on enterprise value,and it was concluded that enterprise innovation in the context of transformation has a positive promoting effect on value creation.This provides a new approach for the development of domestic supply chain enterprises.By deeply integrating digitalization and innovation,increasing innovation investment,and accelerating the transformation of innovation achievements,it helps to enhance the overall value of the enterprise.