Research On The Impact Of JD’s Digital Transformation On Enterprise Value Creation

The accelerated rise of a new round of scientific and technological revolution and industrial revolution led by the new generation of information technology has promoted the global acceleration from industrial economy to digital economy,and digital transformation has become an irreversible trend of The Times.At present,the low gross profit margin and difficult profit situation of Internet retail enterprises makes many Internet e-commerce enterprises fail to obtain the generated value even if they create the largest customer value.How to improve the enterprise value creation ability of Internet retail enterprises through digital transformation is the main problem studied in this paper.Therefore,this paper selects JD.com,Inc.,the leading enterprise of Internet retail,and explores the impact of the digital transformation on enterprise value creation from the perspective of supply chain management.Based on the above background,this paper takes JD.com,Inc.as the research object for the research of digital transformation.First of all,there is a relative lack of case studies on the impact of digital transformation on enterprise value creation after combing the literature.Under the background of intellectualization supply chain,Internet retail enterprises have to digital transformation,represented by has the whole supply chain system of JD.com,Inc.,since 2017 for digital transformation step,through continuous research and development investment technology upgrade supply chain system,information technology innovation,improve the cost of capital management.Secondly,the basic situation of JD.com,Inc.is introduced,and the development process,transformation motivation and development status of JD.com,Inc.are elaborated,with a comprehensive understanding of the digital transformation of JD.com,Inc.Again,according to the influence mechanism analysis under the perspective of digital transformation of the enterprise value creation path and influence effect,and through the EVA and MVA indicators of digital transformation value creation of jingdong group,jingdong group through the digital transformation of the enterprise EVA value from the transformation-3.968 billion yuan to the transformation of 1.263 billion yuan,EVA value realized the positive growth,it can be seen that JD.com,Inc.digital transformation has a positive effect on enterprise value creation.Finally,according to the above analysis results,this paper proposes optimization measures for various impact paths.First,to build supply chain partners to realize deep coordination with the upstream and downstream platform and to build a logistics infrastructure combining self-built and integration;second,to attach importance to talent training and optimize high-tech innovation;third,to optimize the organizational structure and diversify the development operation mode.The contribution of this article is based on the influence of digital transformation to enterprise value creation,with the macro environment and market environment as the background of Internet electric business,and based on the current era development characteristics,the electricity enterprise digital transformation and the enterprise value creation the two factors together,to the supply chain management perspective of digital transformation of the value creation of the analysis,enrich the digital transformation and enterprise value creation theory research,for other in the digital transformation of enterprises has certain significance,and can give other digital transformation to how to create value for reference.