Marketing Staff Training System Optimization And System Constructio

In today’s increasingly fierce international trade competition,it is the bounden responsibility of foreign trade promotion enterprises to help domestic products to the word.In recent years,with the support of national policies,foreign trade promotion industry has developed rapidly.However,in the counter current of international "anti-globalization",the customer demand of foreign trade promotion industry is more extensive,and the promotion industry has both opportunities and challenges.In order to ensure market share and continue to expand the market,enterprises must have a highly qualified and professional marketing team.The professionalism of marketing personnel determines that the marketing personnel is one of the core teams of the enterprise.To ensure the market share of enterprises and improve the comprehensive quality of marketing personnel,it is necessary to carry out targeted training for marketing personnel.In the increasingly fierce market environment,a company has a high-quality marketing team,which can not only effectively help enterprises develop the market and realize the corporate strategy,but also in the process can realize the self-worth of the marketers and help the establishment of a learning organization for enterprises.Firstly,this paper introduces the research background,significance and research content methods,and summarizes the relevant theoretical basis of training and training system at home and abroad,including competency model and Coriolis four-level assessment model.Secondly,taking YX company,which has been deeply involved in the promotion industry for many years,as an example.Through questionnaire survey of internal marketing personnel,interviews of personnel at different levels and access to internal information of the company,the data is used to analyze the specific problems of YX company in marketing personnel training in detail,and Explore the reasons behind the problem.Thirdly,aiming at the existing problems and deep-seated reasons of the company,a new optimization and construction plan for marketing personnel training was proposed.Through the redesign of the company’s training system and operation system,the marketing personnel training system has been fully optimized and constructed in terms of training courses,training operations,training teachers,training organization,training evaluation,etc.At the same time,the company has improved its internal trainer system,"mentoring matching system" and training information system,and formulated a series of supporting training guarantee implementation measures and systems.Finally,the paper summarizes the innovations adopted and the prospects for future research.This paper aims to provide ideas and reference for similar enterprises to build an efficient marketing personnel training system by optimizing and constructing the training system of YX Company,so as to realize the development strategy of the enterprise.