Research On The Training System Of Senior Marketing Talents In Group B

Talent is always the core element of enterprise development,especially the real estate industry which has an important impact on China’s economic development.After nearly 15 years of rapid development from 2003 to 2018,the real estate industry is gradually changing from the past high-speed and extensive growth to steady and highquality growth.To achieve this transformation,we must rely on high-quality professional talents and do a good job of talent reserve.In this paper,according to the current situation of personnel training in B enterprise,using case analysis method and literature analysis method,this paper analyzes and studies the implementation strategy of endogenous construction and training of high-level talents in B enterprise marketing system,combs in detail each step of training path,and strives to perfect and improve B enterprise’s own "hematopoietic" function of marketing highlevel talents,so as to achieve a breakthrough in the cultivation of high-level marketing talents To solve the problem of high-level marketing talent supply disconnection,help enterprises improve the stable and effective talent development mechanism.Therefore,on the basis of case study,this paper first clarifies the relevant theory and value of talent training,clearly defines talent training and training,avoids confusing the two,so as to fundamentally determine the purpose and significance of talent development.Secondly,combined with the current situation and problems of high-level personnel training in B enterprise,the paper analyzes the implementation details and key steps of high-level personnel training of marketing system from four aspects of training demand,training plan,training implementation and training evaluation,finds out the pain points of current marketing high-level personnel training,and puts forward clear and specific talent cultivation solutions according to the current situation of B enterprise Methods and improvement strategies,comprehensive and systematic iteration of the marketing system of high-level personnel training system ideas and methods to help B enterprise improve the efficiency of marketing high-level personnel training.In particular,it further expounds the operation guarantee measures of B enterprise marketing system high-level talent training,and puts the organization management into the talent development guarantee mechanism,so as to ensure the sustainable and healthy incubation of marketing high-level talents.This paper makes a bold exploration on how to build a high-level marketing talent team with strong executive power and excellent management ability,and maintain the continuous delivery and emergence of talents.It has typical guiding and enlightening significance for group B,a real estate enterprise which has just entered into 100 billion revenue.