Performance Analysis And Research On Digital Transformation Of Leisure Food Enterprises

With the rapid development of the digital economy,emerging technologies such as the Internet and "cloud computing" have had a huge impact on the production,operation and logistics of the snack food industry,and the digital transformation of enterprises is a key method for enterprises to develop the digital economy.In 2020,the scale of the snack food industry will reach 1.25 trillion yuan,and it will show a trend of continuous and stable growth.In the digital era,some snack food companies that urgently need to transform use digital means to continuously obtain user needs and consumption habits,establish online and offline dual-channel sales models,master market forms,and provide products that meet their preferences according to the different needs of consumers,this accurate service model wins consumer support,the traditional single retail model of leisure food enterprises has been unable to adapt to the development of the current market,coupled with the outbreak of the new crown pneumonia epidemic in 2020,more and more business can only be transferred from offline to online.There is an urgent need for digital transformation to change the dilemma.Based on the current economic situation and the practical difficulties of traditional snack food enterprises,this paper starts from the relationship between digital transformation and enterprise performance,and explores whether digital transformation of snack food enterprises can improve their financial performance.This paper analyzes the motivation and mechanism affecting performance of enterprises that started digital transformation earlier and have achieved successful transformation,constructs an evaluation system from both financial and non-financial perspectives when evaluating the implementation effect of digital transformation,and finally draws relevant conclusions and enlightenment.Through the research,this paper draws the following conclusions: By promoting the upgrading of digital technology and improving business processes,the company has gradually improved its performance after digital transformation,its profitability,solvency,operation ability and development ability have been steadily improved,and its market share and customer satisfaction have increased significantly,and digital transformation is the only way for enterprises.Leisure food enterprises should establish a sense of digital transformation,increase digital investment,and improve the digital talent team.This paper discusses the performance changes before and after the digital transformation of good shops,which can provide reference significance for the same type of snack food industry,and enterprises can learn from the relevant decisions of good shops,take more precautions against the problems existing in good shops,and find digital transformation solutions that meet the characteristics of enterprises.