Research On The Impact Of Digital Transformation On Enterpise Performance

Digital economy is the direction of future global development and the main driving force for world economic development.In recent years,the rapid rise of new infrastructure represented by information technology and the Internet industry has accelerated the penetration and integration of the digital economy into all levels of production and life.Digital transformation is a major focus of the development of digital economy.It takes cloud computing,big data,artificial intelligence and other digital technologies as the main means to comprehensively empower various industries,so as to stimulate the innovation of companies and improve the core competitiveness of enterprises.China attaches great importance to the development of digital economy,promulgates relevant policies,optimizes the environment for industrial development,vigorously promotes digital transformation,and defines the basis,direction,focus and measures of digital transformation.In addition,with the continuous development of the Internet,the new generation of information technology represented by cloud computing,big data,Internet of Things,artificial intelligence and 5G provides technical support for digital transformation.In the process of development,enterprises are faced with intensifying market competition in the industry,which not only comes from the upgrading and innovation of enterprises in the same industry,but also from the new competitive pressure formed by enterprises with Internet genes entering the traditional industry market.Enterprises must learn well and make good use of new digital technologies,and maintain their competitive advantages with the help of digital transformation.However,according to "2021Chinese Enterprise Digital Transformation Index Research" by Accenture,only 16% of enterprises have achieved significant results in digital transformation and achieved significant growth in business revenue and sales profit.Many enterprises are still unable to achieve their goals,and most enterprises still face the dilemma that the transformation is difficult to work.Therefore,how to seize the opportunity of digital transformation,timely adjust enterprise development strategy,and study the impact of digital transformation on enterprise performance has become an important issue to be studied urgently.Therefore,this thesis uses case study to analyze the impact of digital transformation on enterprise performance,taking "Haier Wisdom" as the research object.As a leading enterprise in the field of household appliances,Haier Zhijia has started its layout since 2005,and entered the network strategy stage in 2012,and formally embarked on the road of digital transformation.Firstly,this thesis reviews the motivation and development stage of digital transformation of Haier Zhijia,which serves as the basis for subsequent analysis.Secondly,it analyzes the digital transformation path of Haier Zhijia.Finally,from the market dimension,internal process dimension,research and development innovation dimension,financial dimension,Haier Zhijia’s performance before and after the transformation of vertical and horizontal comparison,reveal the impact of digital transformation on enterprise performance.Through the research on the digital transformation and performance of Haier Zhijia,this thesis draws the following conclusions:(1)The development of the digital economy era,the progress of information technology,the improvement of the competitiveness of the enterprise’s products,and the satisfaction of the diversified needs of consumers,all these are the motivation for the implementation of digital transformation of Haier Zhijia.(2)Haier’s digital transformation has experienced four stages,namely exploration stage,development stage and expansion stage.Through the "person-order integration" business model,the establishment of HOPE innovation platform,Kaos industrial Internet platform and Shun shopping platform,to create smart home services and other paths to digital transformation.(3)Digital transformation improves enterprise performance to some extent.From the market dimension,the digital transformation has improved the brand value of Haier Zhijia and expanded its share in the market.From the perspective of internal process,although the digital transformation makes the sales expenses and administrative expenses of Haier Zhijia increase in the short term,but with the promotion of digital transformation,the sales expenses and administrative expenses of Haier Zhijia tend to decline.From a long-term perspective,the internal process of Haier Zhijia has been optimized.From the perspective of R&D innovation,digital transformation has increased the R&D investment of Haier II Smart,increased the number of patent applications,and improved the R&D innovation ability.From the financial dimension,digital transformation helps to improve the profitability and growth ability of Haier Zhijia,but it has no significant impact on the improvement of debt paying ability and operation ability.This thesis hopes to enrich the research results on the impact of digital transformation on enterprise performance to some extent by studying the digital transformation of Haier Zhijia,and provide reference for enterprises that want to carry out digital transformation.