Research On The Digital Transformation And Upgrading Path Of J Company Under The Digital Twin Model

As an important carrier of market economy,enterprises play an important role in the operation of digital economy.With the development of new generation digital technologies such as big data,virtual reality,and neural networks,multi-heterogeneous data will be more widely and closely connected,and the requirements of the digital economy for the digital level of enterprises will also rise.Studies have shown that many traditional enterprises still face the dilemma of digital transformation due to the high cost of digital technology research and development and the weak thinking of digital transformation.Platform scholars point out that the platform-centered digital transformation model can realize the dynamic and instantaneous reflection of the competitive market through the combination of data elements and other elements such as technology,capital,talents and industry,and provide digital services for enterprises to meet the personalized and diversified needs of consumers.Therefore,the digital transformation model that relies on the platform to carry out its own twin upgrades is regarded as an ideal digital transformation path,which is also called digital twin in digital transformation related research.However,with the deepening of enterprise digital transformation,enterprises are unable to promote the further development of their own digital construction outside the platform ecology due to their misunderstanding and excessive dependence on digital twins.At the same time,although a series of transformation paths such as digital twin,symbiosis and platform ecology construction have been discussed in different points,due to the lack of research on digital twin in enterprise strategic decision-making and the internal logic explanation of enterprise digital transformation path upgrading,enterprises have fallen into a long-term digital twin dilemma due to the lack of scientific decisionmaking basis after choosing digital twin.Based on the grounded theory,this thesis takes the bilateral relationship between the transformation enterprise and the platform as the main line,and uses the single case longitudinal analysis method to analyze the digital transformation path of J company from2016 to 2021 one by one.This thesis focuses on the process strategy of the digital transformation of the transformation enterprise at different stages and the internal logic of its digital path change,and constructs the digital transformation path upgrade model suitable for the digital transformation of the enterprise attached to the external platform based on the resource dependence theory.The study found that : First of all,the essential reason for the digital twin dilemma is not the path itself.In the process of enterprise digital transformation,digital twin refers to the multi-source two-way interaction between the transformation enterprise and the platform in terms of technology,products,business models,etc.,but the same frequency and homology of the transformation enterprise ’s choice and the external single platform ecology is the essential reason for its twin dilemma.Secondly,through digital transformation,traditional enterprises have completed the transformation and upgrading from a single product supplier to a diversified digital service supplier and an ecological builder.The digital transformation and upgrading of traditional enterprises can be divided into three paths : digital twin,bilateral symbiosis and ecological self-construction.There is no clear stage and one-way upgrading relationship among the three,but a spiral rise in the level of digital transformation in a multi-path way.This study enriches the research on the transformation path and upgrading of external resource-dependent enterprises,and provides important enlightenment for the deepening of digital transformation of traditional enterprises in the process of practice :First,the logic of the exploration stage of digital transformation is led by strategic decisionmaking,through organizational change and strategic change,and then realize the digital transformation and upgrading of business model.The digital transformation of the exploration stage should be the process of influencing decision-making from decisionmaking,and improving digital thinking is conducive to the positive promotion of enterprise digital transformation.Secondly,enterprises that enter the digitization through the digital twin need to strengthen the characteristics of their own industry ’s ’ specialization and innovation ’,and enhance the transformation system of their industry while carrying out digital transformation,so as to ensure their equal and independent power in the cooperative relationship with the platform.Third,if enterprises want to enhance their competitiveness in the platform ecology,they need to pay attention to their service construction in the platform ecology.The construction of ecological services will help enterprises to achieve platform industry coverage and network 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