Research On The Image Presentation Of TV Cultural Variety Show Hosts Under The Background Of Media Convergence

The TV cultural variety show is a kind of TV program emerging in recent years.It is an important carrier to tell Chinese stories under the background of media integration.Chinese TV literature and art has entered a new stage of development.As an important link in the process of program presentation,the host plays multiple roles,and his image becomes an important factor in the process of media communication.With the continuous development of TV cultural variety shows in recent years,the topic of host image presentation has been widely concerned by the industry and academia.The host image of TV cultural variety show has the distinction of subject and object.He should not only take himself and the media as the foothold,but also take into account the needs of the audience.This paper takes the background of media convergence as a research perspective to study the image presentation of TV cultural variety show hosts under the policy of "Entertainment restriction".The full text is divided into five chapters except the introduction.The first chapter reviews the development course of TV cultural variety shows in the past ten years and summarizes the main types of the past shows.At the same time,it defines the host and host image of TV cultural variety show.Through the selection of relevant program cases,the host as the research object,combined with the practice of the analysis.Chapter two,Chapter three,chapter four,respectively from the different dimensions of the host image presentation,namely the country,the media,the audience three aspects of the current TV cultural variety show host image presentation characteristics of in-depth research,combined with the way of related programs and interviews.Based on the subject image and object image introduced in the concept of media image,the paper analyzes its shaping elements.The fifth chapter analyzes the lack of the host’s image presentation and the optimization method of the host’s image presentation under the background of media convergence.It is hoped that the all-media platform matrix can fully release the potential of the host,build the brand image and improve the communication ability.