The Present Situation And Development Research Of China's Homemade Variety Shows In The Video Websites

As the important part of self-made contents in the video website,the self-made variety shows in the video website developed and erupted in 2014 after constant exploration and accumulation since 2007.In recent three years,the video website put more investment into the self-made variety shows.At the same time,more professional staff join the video website to make the video website prosperous.The characteristics brought by the shows such as “ trend,freshness,multidimensional culture” are not only popular with the young users in the Internet but also attract much eyesight of a lot of advertisers.From this,the thesis takes “research on the current status and development of China's self-made variety shows in the video website” as the theme as well as self-made variety shows in the six video websites which have high market occupancy at present as the research examples to divide the whole thesis into four chapters.On the basis of describing the research background,the concepts of the objects researched in the thesis,domestic and foreign research results detail by detail,the thesis analyzes the early development process of China's self-made variety shows in the video website.At the same time,according to the yearly output and comprehensive quality of self-made variety shows in every stage,the thesis divides the self-made variety shows into the stage of low-cost and micro variety,the stage of diversified development as well as the stage of outburst.Besides,the thesis summarizes all kinds of show factors which are representative in the self-made variety shows of the video website in the three stages.After that,the thesis is focus on the two main parts of “show factors and marketing features” as well as pays attention to analyzing deeply the characteristics of the self-made variety shows different from the traditional television shows in the fields of “show themes,hosts and participants,production and package,making patterns,advertisement operation,audience orientation,show promotion,copyright sales,value-added services”.At last,the writer puts forward advice aimed at the future of China's self-made variety shows in the video website.In the opinion of the writer,“the phenomenon of abused entertainment” of the contents in the self-made variety shows in China's video website shall be avoided on the basis of the good development.We shall try our best to seek and develop the new value-added patterns.In conclude,the self-made variety shows in the video website is importantly significant for the video website.It is worth thinking how to grasp the chance,enhance advantage and avoid disadvantage as well as make positive reforms and changes for the producers and developers of the self-made variety shows as well as the planners of the video website.At the same time,the purpose of writing is also out of this.