Fantasy Theme Analysis Of Viewing Behavior Of Generation Z On The Mansion Which Is Based On The Video Barrage Of "Uncle Ai" In Bilibili

Since ancient times,the house is not only the material carrier of home,but also closely related to the social status and moral quality of the owner.In recent years,a video labeled as "mansion" has attracted the viewing of young people on Bilibili.Uploader "Uncle Ai",vividly and professionally displays the characteristics of mansion in various regions of China through the use of Vlog-like video narration techniques,supplemented by commentary in the form of evaluation.In the face of the luxurious and remote mansion in the video,the group transmits and shares their ideas through the interactive bullet screen,forming a variety of fantasy images,which reflects the characteristics of the housing concept of Generation Z.This paper takes Fantasy theme analysis as the basic framework,aiming to explore how Generation Z repeats and shares the fantasy of home in the process of watching mansion videos.This study mainly uses the text analysis method,uses the text analysis tool ROST CM 6.0 to process the bullet screen text in the video,explores what fantasy theme generation Z produces in the process of viewing the mansion,what types of fantasy had been converged,and finally builds what kind of rhetorical vision.Through research,it is found that Generation Z has formed three fantasy types,namely "heterotopia bearing expectations","home as an unnatural field" and "hierarchical mansion society",by repeating the four dimensions of Dramatist personae,scene,plot line and Sanctioning agent.Finally,it abstracts two rhetorical perspectives: "nomadic survival view based on the integration of family and travel" and "home and country isomorphism view based on postmodern identity thought".At the same time,in the process of group interaction,the young generation establishes individual identity and role then building the group identity by discovering the identity and particularity of the group.This identity based on mobile identity is finally connected with the concept of home and nation,and forms the concept of home and nation isomorphism in the process of viewing.In the process of viewing the mansion,under the background of the floating life of Generation Z,who swore the "possession right" of the mansion through the expression of subjective discourse,so as to express the imagination of the future stable life,and also show people’s worship of the symbolic meaning of the mansion in the consumer society.For the Generation Z,the house not only means the future residence,but also the material representation of individual identity.