A Study On The Identity Of Barriers In Barrage Video Websites

In the continuous development of Internet technology today,as the most important carrier of cultural transmission through one of the video sites continue to content renovation,trying to compete in the highly competitive market for more audience.Its mode of transmission from the previous single "I broadcast you see" model into today's"participatory experience." Barrage as a new participatory experience is introduced into the video site.In this paper,we use the case study of bilibili(hereinafter referred to as B station)as an example,and use the method of depth interview,data analysis and participant experience to analyze the fans' An in-depth understanding and analysis.Through the understanding of the author found that B station as a moment of the hottest bargain video site,in the traditional video site surrounded by a black horse to kill,and B station is the reason for the success of its training in addition to a group of "high Sticky sticky "fans.This article from the "fans of the carrier:the curtain video site","fans of self-identity and identity construction","group of group identity and identity construction","under the boundary of the identity and construction of the four" On the identity of the B station fans to discuss the issue.Through the study,it is found that the first step is from the"fascination" to the "group" process,the first step is as the individual "fans" on the self of identity,in the virtual community found "idealized" self and through interaction withothers,And gradually "idealized" the self into the virtual community.In addition,the"fans" through the foreground and background role-playing to achieve their identity,through the background of the "idealized" self-building to get their own psychological and emotional needs,in exceptional circumstances,relatively independent of the role of the front and back Achieve transformation.After obtaining self-identity,the individual "fans"through the practice of activities into a "group" to seek group identity,in the activities of the carnival to achieve the identity of the building.In the B station's identity analysis,in addition to the fans to take the initiative to build their identity,but also by dividing the border and strengthen the boundaries of the way "my group" and "his group" to distinguish,so as to strengthen the group members The sense of identity to achieve their identity to strengthen.Through this article,we hope to enrich the research on this direction and help the development of network video website.