| The barrage video website developed on the basis of Japanese ACG culture(animation,comics,and game culture)became popular among young people after being introduced to the country.It was once considered a niche culture.However,the largest barrage video website in China(B-Station),its ranking in 2018 is second only to Tencent video,surpassing iQiyi and other comprehensive video sites ranked second,users The average daily watch is 318 million times,with an average monthly interaction of 640 million.This shows that the barrage video site once considered to be a niche is no longer in the niche,and there is a tendency to overtake mainstream video sites.However,the problems existing in the barrage video website are also very prominent.On July 20,2018,CCTV has clearly named the criticism of the existence of vulgar anime content in station B,which is in urgent need of effective management.At present,the research on the combination of the barrage video website and the positive energy information transmission has not been found in the knowledge network.This paper studies and analyzes the positive energy information transmission of the barrage video website,which can provide reference for the positive energy transmission of the barrage video.In turn,we will promote positive energy,supervise the management of cyberspace,and promote the sound development of the social environment.First,study the development of station B.Analyze the origin and development of the B station,main business,and website features.To lay the foundation for further research on the positive energy information transmission of station B.Second,define the basic concept and content of positive energy information transmission in station B.Relying on the socialist core values,the content of positive energy information dissemination is divided into values positive energy information content and scientific and cultural positive energy information content.At the same time,the paper expounds the value of the positive energy information transmission of station b.the positive energy information transmission is not only conducive to the physical and mental health of the audience,promoting social development,but also able to establish a good image of station B and create economic value for station B.Third,analyze the positive energy information transmission of station B.Due to the different manifestations,the positive energy information dissemination has its own characteristics.Specially selected documentary,animation,live broadcast,PUGV,ghost video,and barrage 6 different products are analyzed.In-depth investigation and summary of the positive energy information dissemination Based on the existing problems,we will further explore solutions.Fourthly,the promotion strategy of positive energy information transmission in station B is proposed.In order to achieve the optimization of the propagation effect,based on the specific analysis of the positive energy information propagation of the B station,the promotion strategy of positive energy information dissemination is proposed in a targeted manner.Including the main strategy of accelerating the introduction of party and government and mainstream media institutions,and strengthening the cultivation of individual positive energy as the main means,with the sub-targets precisely matching,strengthening the homepage push of the website,online and offline interactive promotion as the main means of promotion strategy.Finally,the guarantee system of positive energy information transmission in station B is constructed.The sustainable development of positive energy information transmission in station B needs to build a complete guarantee system from multiple aspects and give full play to the initiative of all aspects.It mainly includes guiding websites and audiences to establish positive energy communication awareness,strengthening the review of video and bullet screen content,and giving full play to the guiding role of government management. |
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