| Since the “Mass Entrepreneurship and innovation” was proposed,the vitality of Chinese innovation and entrepreneurship has been further stimulated,and the collective emergence of entrepreneurial stories has gradually been reported by the media.In this context,exploring the narrative performance of entrepreneur’s reports over the years,summarizing the characteristics,thinking about the good use and shortcomings and proposing measures for improvement will help improve the reporting level of entrepreneurs’ news reports,provide inspiration for the whole news industry,and highlight the necessity and practical significance.As the mainstream media that started in our big economic province,Nanfang Daily,the provincial Party newspaper of Guangdong province,has an irreplaceable authoritative advantage in helping innovation and entrepreneurship.In this paper,415 reports on entrepreneurs published in the past ten years are selected as the object of narrative research.Based on Genet’s classical narratology research path this paper uses content analysis method and text analysis method to analyze from four aspects:narrator,narrative perspective,narrative time and narrative structure.First of al1,the objective attributes of the number,genre,subject,source and subject of the report are investigated to show the overall media presentation of the report.Then the narrative performance and characteristics are analyzed from the perspective of narrative theory.It is found that the overall basic situation of the entrepreneur reports of Nanfang Daily is as follows: in terms of the number of reports,the overall situation is fluctuating and rising,showing that the value of the reports is constantly being explored;In terms of reporting genre,it mainly focuses on communication style.In terms of reporting topics,it has been steadily exporting typical stories of entrepreneurs over the years.The sources of the report are mainly the folk discourse expressed by the entrepreneurs themselves.As for the main body of the report,the main types of entrepreneurs from different regions gradually diverged over time.In the narrative expression of entrepreneurs’ reports,the overall preference is to use a variety of narrators type conversion expression,in which the open narrator is the most common type of use,the absence of narrators and hidden narrators are rarely used,the three use the narrative voice to highlight the text,in terms of narrative perspective to present entrepreneur reports,avoiding the limitation of only using three single perspectives:omnipotence,internal perspective and external perspective.In terms of narrative time,narrative time sequence sets the narrative context of the full text,narrative time Interval controls the narrative time span,frequency shows the repeated correlation mentioned by the story,and multiple narrative elements combine to show the narrative tension that controls the rhythm flexibly.In terms of narrative structure,the structure of the article is mainly cross-crossing structure,and the cross-crossing narrative infiltrates into the thickness of the news reported by entrepreneurs.The vertical structure expands the narrative with a single logic,and the horizontal structure has multiple lines in parallel,jointly calling for the theme of the report.The inter infiltration of styles gives play to the advantages of various news styles and extends the value of news.Text interpenetration deconstructs the stability of news text and constantly generates new meanings under text interaction.Combined with the basic situation of media presentation and the summary of narrative characteristics,this paper summarizes the thinking and inspiration and for the report of entrepreneurs in Southern Daily,puts forward some improvement suggestions on the use of storytelling strategy to show "human feelings",increasing the use of hidden narrators appropriately,highlighting the spatial-temporal and creative advantages of related narration,paying attention to the start-up characters and collecting and preserving narrative archetypes. |
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