Research On The Change Of Media Image Of "Small Town Youth"

As a concept that has only emerged in recent years,"small town youth" has always existed in a vague boundary.In recent years,with the introduction of the rural revitalization strategy and the rising consumer power of "small town youth",this group has gradually entered the public eye.At the same time,as of 2019,its number has reached 227 million,and as the group with the highest proportion of young people in China,"small town youth" has aroused a great deal of attention from society and the media,mainly concentrating on work,consumption,aesthetic taste and other aspects.The purpose of this research is to study the media image and variations of "small town youth" and the problematic issues that arise in the process of communication,with the aim of promoting an objective and comprehensive coverage of this group by the news media.The research have revealed that the media images of "young people in small towns" have evolved to include low-income people with low aesthetic taste,anxious urban marginalized people in need of help,rich and leisurely consumers with a passion for shopping,self-indulgent people with a monotonous life,down-to-earth and ambitious dreamers,opinionated and responsible strivers,active self-expression and innovators.The creative and self-expressive person.At the same time,due to changes in the social environment,the nature of media organization and the awakening of selfexpression among young people in small towns,their image has changed from being "invisible" to "discovered" to "actively speaking",from negative to negative,and from negative to negative.They have changed their image from being "invisible" to being "discovered" to being "active speakers",and from having a predominantly negative image to having a dominantly positive image.At the same time,the media’s media image building of this group mainly suffers from the imbalance of issue setting and exaggerated consumer group image;the fixed identity of the reporting target and the prominent media stereotype;and the low discourse power of the reporting subject and the serious construction of othering.In view of the problems in the media’s portrayal of young people in small towns,the media’s media portrayal of young people in small towns can be considered in two ways: to expand news perspectives and avoid stereotypes;and to build a communication platform to enhance the discourse of the subject.