Research On The Influencing Factors Of Dating App Use Behavior Of Kochi Women Based On Grounded Theory

At present,online social networking plays an increasingly important role in life.People are gradually accustomed to expanding interpersonal relationships through online dating.This paper refers to foreign research results and calls this kind of social software dating software.The rise of dating software has provided a new mode of communication for all kinds of people in society and met their need for strangers to socialize.As a modern woman with cultural,moral and scientific accomplishment,women with high knowledge are open-minded and highly receptive to new things.This not only gives them the ability to support their material life,but also gives them the opportunity to constantly examine themselves and awaken their female consciousness.With the improvement of their online social awareness and social status,the acceptance and participation of kochi women in dating software has also gradually increased.Based on the above practical factors,this paper,from the perspective of Kochi women’s users,combined with the technology acceptance model,the use and satisfaction theory and the motivation theory,uses the research method of grounded theory to conduct participatory observation and semi-structured interviews on the use behavior of 23 Kochi women in Shijiazhuang,Hebei Province,and converts the recording into text data.The text data is encoded in three levels: open coding,spindle coding and selective coding,In depth,we finally concluded five core categories:individual perception factor,social environmental factor,platform objective factor,emotional factor and use intention.By analyzing the coding results,it was found that the influencing factors of the use behavior of Kochi female users’ dating apps enrich the research on the use behavior of Kochi female users in the field of dating apps at a theoretical level.The research results indicate that female users with high knowledge are able to generate and strengthen the use behavior of dating apps under the influence of five factors:individual perception,social environment,emotional factors,platform objective factors,and willingness to use.Among them,the objective factors of the platform serve as external basic conditions to promote the occurrence of usage behavior,while the willingness to use serves as a direct influencing factor to promote the occurrence of usage behavior.The reinforcement stage mainly includes the generation of motivation and the satisfaction of needs under the use and satisfaction.Finally,by analyzing the influencing factors of the usage behavior of Kochi female users’ dating app,corresponding suggestions are proposed from three perspectives: users,platform,and social environment.At the practical level,it aims to make dating apps better meet the needs of highly educated female users.I hope that the research results of this article can provide certain guidance and reference value for the development of dating apps,and promote the good development of the industry.