Research On The Use And Satisfaction Of Users Of Network Q&A Platform

Compared to the general search site to provide a large amount of complex information,in recent years,the vigorous development of the network Q&A platform,including community sites to the official microblogging,WeChat public and mobile applications such as different forms,to provide users with the past Knowledge and experience,greatly reducing the user's time and energy,improve the efficiency of knowledge acquisition,to achieve the dissemination of knowledge,use and sharing.However,the network Q&A platform in the process of a large number of users,there are information overload,knowledge surplus,media dependence,content quality and profitability of a single model and other issues,how to Q&A platform users to use the actual situation,improve user satisfaction,It has become a top priority.After summarizing the research summary of the network Q&A platform,this paper takes the development of the Q&A platform,summarizes the support theory of the research,builds up the usage and satisfaction of the users of the Q&A platform based on the research of the use and satisfaction model,the comprehensive technology acceptance model model.Four assumptions are made to verify that the user's personal characteristics have significant differences in the behavior of the Q&A platform,and the user's social conditions have significant differences in the behavior of the Q&A platform.The attitude of the user of the network Q&A platform is positively affecting its use behavior.User attitude positively affects the behavior of the Q&A platform.Through the questionnaire survey method to obtain the user data needed for the study,the SPSS statistical software of a variety of statistical analysis methods,the model assumptions for the variables,including demographic items in the personal and social conditions,the use of the use of the type and use of motivation,perception Attitudes of perceived usefulness,perceived ease of use and perceived entertaining data analysis.In view of the results of hypothesis verification,the paper discusses the relationship between the variables in the model,and puts forward some suggestions on how to grasp the needs of young users,pay attention to content classification and quality check,improve the use of material stimuli and enhance the interaction.