Study On The Advancing Mechanism Of Standardization Of Rural Public Digital Cultural Services

Rural public digital cultural services are a new module of public cultural services,which use digital technology as a new medium to disseminate culture to meet the digital cultural needs of rural people,and are an important part of building a modern public cultural service system.In order to facilitate the development of rural digital cultural services,realise the revitalisation of rural culture and guarantee the right of rural people to generally enjoy high-quality digital cultural resources,the state has successively issued relevant policies and standards to escort them,and the standardised development of rural public digital cultural services in China has also entered a new track.However,in reality,there are still many problems in the process of promoting the standardisation of public digital cultural services in rural areas.Local resources,economic and cultural differences have led to an awkward situation in which the standardisation of public digital cultural services in rural areas cannot be fully implemented,resulting in a lack of digital facilities and resources,poor professionalism of service personnel and low levels of economic investment,which affects the normal use of services by the rural public and hinders the This study takes into account the lack of digital facilities and resources,the poor professionalism of service providers,and the low level of economic investment.Based on standardisation theory,actor network theory and synergy theory,this study investigates the standardisation of rural public digital cultural services.Firstly,it constructs a model of the factors influencing the standardisation of rural public digital cultural services through the Root Theory,and explores the factors influencing the standardisation of rural public digital cultural services;then,it constructs an actor network for the standardisation of rural public digital cultural services based on the Standardisation Theory,Actor Network Theory and Synergy Theory,and condenses the promotion mechanism;then,it conducts an empirical analysis of the standardisation promotion model of rural public digital cultural services through structural equation modelling.Finally,the QCA method of qualitative comparative analysis was used to identify the relationships between groups in the promotion of standardization of rural public digital cultural services,and to propose targeted solutions to different types of groups.The main results of this study are as follows:Constructing a model of influencing factors for the standardisation of rural public digital cultural services.Field surveys were conducted in national public cultural service demonstration areas,interviews were conducted with 30 representative users,and 69 initial concepts,24 categories and 7 main categories were condensed using the triple coding of rooting theory to construct a model of influencing factors for the standardisation of rural public digital cultural services.A preliminary theoretical revelation of the relationship between the factors of standardisation of rural public digital cultural services was also made,providing a direction and framework for subsequent empirical research.A network of actors in the standardisation of rural public digital cultural services is formed.Among them,the formulation subject is the core actor,responsible for the content planning of relevant standards and the behavioural planning of other human actors;the implementation subject and other subjects are human actors,mainly responsible for the implementation and funding of the standard content;resource construction,service construction,economic security and operation management are non-human actors,which constitute the main content of rural public digital cultural services standardisation.There are barriers and interests between human and non-human actors,and the cultural and economic differences in rural areas have led to difficulties in the provision of digital facilities and resources and financial constraints,creating a huge barrier between the interests of each actor and the reality of the dilemma.To solve this problem,pathways need to be reshaped to address the behavioural characteristics of human and non-human actors,increase the supply of resources and funding,stimulate the effectiveness of rural public digital cultural services,and promote standardisation.Establishing a mechanism to promote the standardisation of rural public digital cultural services.Based on the questionnaire data,the association between the influencing factors is further explored in depth through structural equation modelling to verify the credibility and feasibility of the theoretical model.The study finds that resource construction,service construction,personnel security,economic security and operation management will have a significant impact on the standardisation of rural public digital cultural services,and that political and social subjects,under the influence of satisfaction factors,will also have a direct impact on resource construction,service construction,personnel security,economic security and operation management.This study analyses the different paths of promoting the standardisation of rural publ ic digital cultural services and proposes targeted optimisation strategies.Using the QCA q ualitative comparative analysis method,the combined effects of government,cultural units,enterprises,social organizations,the public,resource construction,service construction,pe rsonnel security,economic security and operation management are revealed from the persp ective of multi-factor synergistic configuration,and finally three types of grouping are obt ained: "government-led","service enhancement" and "foundation security"."and "basic sec urity".With reference to the model and the path,the countermeasures to promote the sta ndardization of rural public digital cultural services are proposed at three levels: improvin g the institutional system;improving the standards for multi-participation of social forces;and refining the content of rural public digital cultural services standards.The research perspective of this paper focuses on the standardization promotion mechanism of rural public digital cultural services,and the research method combines the advantages of qualitative and quantitative research methods.The research findings enrich the theoretical study of rural public digital cultural services,promote the application of rural public digital cultural services standardization promotion mechanism,and provide reference for the promotion of public digital cultural services standardization in rural areas.