Review And Prospect:A Study On The Interection Of Hosts In Vlog TV Programs

With the development of Internet technology and digital technology,imported Vlog,as a new way of video social communication,has gradually come into the view of Chinese people,and shows a trend of continuous development.However,in the era of convergence media,the use of vlog for information transmission is not only exclusive to social media platforms,more and more TV program creation is also integrated into this form,vlog TV programs emerged.In vlog TV programs,the host holds the interactive content,rhythm and frequency of the program as the guide and master,which plays a crucial role.Therefore,the topic of discussing the interactive behavior and strategy of the host in vlog TV program was born.Based on Ervin Goffman’s interactive theory and taking my graduation works and some excellent programs as cases,this paper makes an in-depth analysis of the interactive behaviors and strategies of hosts in vlog TV programs.The research is divided into six parts.The first part is the introduction,including the research background and significance,the research status,the research methods and the description of the graduation works,and makes a detailed elaboration on the birth of the research question and the research status.The second part is an overview of theories and concepts.It combs Goffman’s interactive theories and defines the connotation of vlog TV programs,which lays a solid theoretical foundation for the demonstration in the following paper.The third part discusses the necessity of host interaction in vlog TV programs from three perspectives: the time background of program birth,the type attribute of vlog and the main responsibility of the host.The fourth part analyzes the interactive mode of the host in Vlog TV programs,and puts forward that the interactive mode presents the form of virtualization of the interactive process,younger interactive form and immersive interactive order,so as to give a more multidimensional perspective on the interactive behavior of the host in the program.The fifth part analyzes the interactive characteristics of hosts in vlog TV programs,and holds that they have four characteristics,namely distinct personalization,strong sharing,natural sense of reality and social communication.The sixth part,starting from the above characteristics and combining with my graduation works and classic excellent works,puts forward the strategies of personality interaction,experience interaction,performance interaction and emotional interaction,hoping to provide feasible guidance for the host’s interaction practice in vlog TV programs.At present,the application of vlog form is still in the exploratory stage.In this context,it is of great research significance to discuss how the host should express in the vlog program,how to balance the authenticity and non-authenticity of the program,and how to make good use of the above four strategies to bring better communication effect to the program.