Research On The Emotional Interaction Ritual Of Vlog

The Vlog(video blog)industry has become increasingly popular in recent years,succeeding the traditional short video with a certain degree of popularity and market share.Relying on its high artistic aesthetic quality and emotional rendering ability,Vlog caters to and to some extent solves some emotional deficiency problems in the current realistic society.Emotional interaction in this paper,the video blog how to exist in the ceremony as a starting point,this problem from the perspective of sociology and communication studies,using the theory of Randall Collins interactive service chain as the theoretical framework,take the method of literature study,case study method and questionnaire investigation method to analyze the emotional interaction ritual,and draw lessons from Collins interactive service chain model,to establish a successful Vlog emotional interaction model of the ceremony.It is found that there are essential differences between the emotional interaction ceremony in vlog and the traditional interaction ceremony model in the interactive ritual chain theory.Vlog itself is based on a watching ceremony,and it is in the media context of social media.Its existence motivation,generation mechanism and social function are all special.The ceremony of emotional interaction in vlog changes its one-way transmission as a form of video,and its interactive relationship directly determines whether the industry can achieve positive development.Traditional interactive ritual chain theory holds that successful interactive rituals can generate emotional energy,while in vlogs,successful rituals can also lead the audience to"learn" the rituals.Beyond the simple level of content transmission,emotional dependence is gradually formed,so as to build quasi-social communication,replace real social communication to build public emotion,and rise to the level of value,leading the mainstream values.At the same time,the emotional interaction ceremony in the video blog also has the function of constructing the capital symbol,on this basis to form the interactive ceremony market and form a feedback loop with the material world.