Research On The Vlog Development Strategy Under The Background Of Short Video

Vlog(abbreviated as "Video Blog",translated into Chinese as "Video Blog"),as a new form of short Video in China,has brought new visual impact and experience to domestic users,affecting and changing the aesthetic and viewing habits of domestic users.This research mainly users second-hand data method and case analysis method,combing vlog in 2017 and 2018 in the domestic development under the background of a short video,from the perspective of social environment and psychological emotional vlog domestic rise to the cause analysis,and further clarify vlog in the development of domestic changes,on the basis of analyzing vlog for the future development trend.Based on the current development and change of vlog.It is found that the development of domestic vlog is mainly faced with the following difficulties: localization,popularization and commercialization.On this basis,it puts forward the current development strategies of vlog: the government comprehensively strengthens standardized management and correct guidance;advertising and MCN institutions help vlog commercialization;content producers improve their professional level;It is conformed that this paper will provide meaningful inspiring and learning in the future.