An Interactive Ritual Study Of Vlog

With the popularity of the Internet,there are various ways to socialize on the Internet.At present,short video has become the most popular form of socializing.Vlog,which means Vedio Blog,was first popular on You Tube platform.It records personal daily life and thoughts and feelings in the form of video.Vlog overcomes the fragmented presentation form of short videos.It shoots and records from the first perspective to show the blogger's life style and record life status.It can also tell a story and share an experience completely.Therefore,it is of great research value to explore the interactive ritual in Vlog for the current network environment in China.In this paper,5 "Vlog" bloggers and their published Vlog in a six-month period from May 1,solstice to November 1,2020 were selected as the research samples,focusing on the exploration of Vlog interactive rituals,and at the same time,using Collins "interactive ritual chain" theory to explore "interactive rituals in Vlog"."Interactive service chain" is sociology theory,but both in reality and in the network interaction,cannot leave the interpersonal communication,group communication and so on,so in this paper,combining the theory and communication theory,according to the existing phenomenon to explore how to through effective interaction boost the enthusiasm of the production video Vlog blogger,enhance the viscosity between the blogger and fan,fan activity.This article from the introduction,text,conclusion of three parts to discuss.The first part introduces the origin of the research,the significance of the research,the selection of research samples,the theoretical framework of "interactive ritual chain",and the existing literature is summarized and reviewed with "Vlog" and "interactive ritual chain" as the key words.The first chapter combs the development history of Vlog,and presents its interactive behavior and uniqueness according to the research samples.Bloggers communicate with users by using rich camera language,holding activities and setting up common emotional products and sound situations.At the same time,users feedback their emotions by turning,liking and rating when watching Vlog.The second chapter uses the theory of "interactive ritual chain" to analyze the interactive ritual in Vlog,which is mainly composed of the basic elements of interactive ritual,including group gathering,common attention,interest bonding and rhythmic emotional connection.The Vlog interactive ritual chain was performed,and the emotional energy,group symbol and group solidarity results generated by the interactive ritual were analyzed.The third chapter focuses on analyzing the enlightenment that Vlog interactive ceremony brings to us,and studies the successful experience,problems and optimization suggestions of the interactive ceremony.This paper further finds that in addition to the interaction between individuals and others,individuals and groups,there is also the self-interaction of bloggers in the interaction ritual of Vlog.In addition,in the process of interaction,the frequency of video Posting should be fixed for bloggers;As for users,they should improve their own quality and maintain a harmonious and green interactive process.