Research On The Organizational Behavior And Cultural Characteristics Of Vlog Interest Groups

Vlog has developed into another online trend that young people are chasing.Countless young fans have formed a relatively stable interest-based cluster with Vlog as a common interest bond.Members of the group exchange emotional energy in frequent communication,forming a relatively stable organizational structure and relatively fixed interactive behavior,and presenting colorful and diverse cultural characteristics.The focus of this paper is the organizational mechanism and cultural characteristics of the Vlog interest-based cluster represented by ‘Zi Shi Dang Gui'group.The first chapter of this paper discusses the growth background and development status of the Vlog interest-based cluster.Modern social networks show a new demand and mode of interpersonal communication.In particular,with the help of the age of images and the logic of capital,young people gradually gather into Vlog interest-based cluster to obtain spiritual healing and emotional consolation.This group has developed from the early stage of self-entertainment to the present comprehensive and mixed situation.With the help of the Internet,the creative life of young people has become more interesting with different forms.The second chapter takes ‘Zi Shi Dang Gui' group as an example to study the organizational structure characteristics of Vlog interest-based cluster.This group takes discourse power as the classification standard of identity hierarchy,and forms a‘concentric circle' structure with Vlogger as the center.The core figures,the core forces close to the center of power and the dissociations who stop at the sidelines freely share information,emotions and feelings with each other in the interest group.The internal mobility of the group makes the structure of the circle layer always in dynamic change.The third chapter explores the interaction behavior of Vlog interest-based cluster.The group has an internal interaction mechanism and constantly negotiates and confronts with the outside of the group.Interest margin of group members through the simple interaction,dialogue interaction,create group communication symbols,imitate the core characters,classify and compare ‘our group' and ‘their group',let originally between individual Vlog based established a virtual solid emotional connection.The fourth chapter studies the cultural characteristics of Vlog interest-based cluster based on the concept of individuality,speed and sharing.Youth groups express their individuality with unique ‘style',seek for alternative satisfying objects in the context of speed society,actively participate in collective ritualized activities,jointly formulate group order norms,and form a unique interest-based cluster culture.Finally,when we talk about the development trend of the interest-based cluster,on the one hand,to see the business capital and technical strength to the progress of Vlogger and group provides a great deal of power,on the other hand,should be more alert,capital forces invaded ‘moistens everything silently' caused the interest margin of non-core members become a ‘cultural workers',the mainstream culture in modest way to the incorporation of youth subculture,the boundary of the mainstream culture and the marginal culture is increasingly alleviation.