Research On Financial Strategy Driven By Bilibili Business Model

With the new round of technological progress and industrial transformation,the digital economy has become an important support for China’s economic growth.In this context,the online video industry has rapidly risen and flourished within a few years,and other content platforms have also shown a significant trend towards video.Driven by data and capital factors,pan video platform enterprises have shifted from internet platforms to digital platforms,and the focus of competition among enterprises has shifted from competing for users to increasing profits.Business models are increasingly becoming the source for companies to maintain a leading position in complex and volatile market environments.How to choose and implement financial strategies that match business models is the starting point of this study.This paper adopts a single case study method,selecting Bilibili as the case study object,to explore the impact of business models on financial strategy choices.In the first place,this paper summarizes existing literature and theories,clarifies that business models and financial strategies essentially follow the relationship between business and finance,and conducts research based on the basic logic that business determines finance.In the second place,building an analytical framework to analyze the business model of Bilibili based on a three-dimensional model composed of customer value,key resources and capabilities,and profit model.In the third place,corresponding to the three-dimensional dimensions of business models from a financial perspective,research the selection of financial strategies driven by business models from the perspective of resource allocation and profit driving.And then use the financial strategy matrix to evaluate financial strategies from the perspective of value creation.Research findings: Firstly,Bilibili has formed a business model that focuses on active and rapidly growing users,adheres to community priority,and is driven by both ecology and business.Secondly,the business model of Bilibili determines its investment strategy,including the investment scope,investment assets,investment duration,and investment objectives.The subsequent investment strategy further affects the financing strategy,including the capital structure,funding duration,and funding objectives.Thirdly,the current cash and value creation capabilities of Bilibili are still insufficient,the investment return is not ideal,and the financing structure needs to be optimized.Finally,suggestions for improving the financial strategy driven by the business model of Bilibili are proposed to provide reference for pan video platform enterprises.