The Financial Strategy Research Under The Business Model Of Xiaomi Value Net

With the sustained and fast growth of Internet economy and new technology,the transformation and upgrading of traditional industries has become the a key problem for enterprises to continue their operation,and the business model behind enterprise value creation has gradually become the focus of discussion in the industry.As the functional strategy of a company,financial strategy shares the same value goal with business model.As the form of multi-enterprise cooperation gradually replaces the independent development model of single enterprise,value from value chain transferred to value network.It is a hot topic to explore the financial strategy under the business model from the perspective of value net.therefore,this article mainly build value network analysis point of view of financial strategy,from the characteristics of the value network theory.This paper tries to explore the financial strategy implementation process under the value net business model,and answer all value net financial strategy how to promote the effective implementation of the business model and realize the enterprise value maximization.This paper takes Beijing Xiaomi Tech Co.,Ltd.(Mi for short)as the research object.First of all,through the review of relevant literature and the introduction of value network theory,it analyzes the business model of millet from the point of view of the characteristics of value network,and summarizes Mi's value creation path as follows: the external value network model takes the customer demand as the value starting point,cooperates with the members of the value network,delivering the value together,and realizes the value-added model of the whole value network;the model of internal value network is light management process and organizational structure as value support and drainage with hardware products.The internal value network is based on research and marketing,and under a flatter organizational structure drainages of ecological chain products through hardware products.There are complementing each other and working together to create value for Mi.Secondly,basing on the environment of Mi,the financial strategy is analyzed.It founds that the external financial strategy is to select like-minded members of the value network,make diversified investments to them and use the advantages of the value network to raise funds,and finally realize the value-added strategy of the full value network oriented by customer value;The internal value net financial strategy tends to focus on the scale investment strategy focusing on the core link and the financing strategy with the lowest capital cost.Finally,according to the financial and non-financial data to analyse the implementation effect of financial strategy under the business model of Mi,It is concluded that Xiaomi's value network model determines its financial strategy,and at the same time,financial strategy promotes the implementation of value network model.Through the study of financial strategy under the business model of Mi's value network,it comes to a conclusion that enterprises under the business model of Mi's value network should give full consideration to our own core competence and cooperate with external resources In the effective information communication and trust mechanism to realize customer value and enterprise value,so that provide reference for other enterprises.