Research On The Development Path Of "Cloud" Termination Of Public Cultural Communication In The Era Of Financial Media

In the context of the new era,cultural soft power is gradually enhanced,and cultural communication has become an important part of national construction and development.Technological change and rapid economic development have subverted people’s living habits,and the communication industry under the digital survival has shown many new characteristics.As the traditional mainstream consciousness and cultural soft power,how to improve the communication influence with the help of new media technology is becoming a topic worth exploring.The characteristics of diversified communication subjects,interactive communication modes,diversity of communication channels and active communication objects in the era of financial media provide a convenient platform for the innovation and development of public cultural communication.The “cloud” end public cultural communication has become the product of adapting to the changes of people,understanding the needs of people,and carrying out cultural export in the changing times.Cloud communication is a mode of information transmission and sharing arising from cloud computing technology.It takes “sharing” as the communication mechanism and cloud services as the media platform of communication.All communication activities and processes are basically completed in the cloud.Cloud communication is releasing new vitality in the media environment driven by network technology.Based on the development of emerging technologies and communication science,this paper puts the construction of public culture development in the large communication environment of the era of financial media,emphasizes the importance of technology to public culture communication,summarizes the communication characteristics of the era of financial media and the characteristics of cultural consumers,and then sorts out the typical examples of the cloud-based public culture communication at present.This paper analyzes and explores the technology path,content path,channel path,user path,utility path and other aspects of the “cloud” end of public cultural communication,to find out the problems and deficiencies of the “cloud” end of public cultural communication,in order to analyze the innovation strategy of the development path of “cloud” end of public cultural communication under the environment of financial media.