Interactive Ceremony And Continuous Participation Intention Of Study With Me

Since the first year of live broadcasting in 2016,vertical content,including education,games,e-commerce and live broadcasting,has burst into vigor.In this environment,the rise of "self-study + live Broadcasting Model has brought a new media product of learning live broadcasting.In 2020,with the outbreak of the new crown epidemic,learning live broadcasting became more mature and began to emerge in major live broadcasting platforms.As a new form of live broadcasting,learning live broadcasting not only trains many loyal fans,but also changes the way of live broadcasting and the interactive way and mechanism of users in live broadcasting.This article aims to find out the present situation of youth media learning and the developing trend of live internet broadcasting by analyzing the interactive ceremony of live learning and the willingness of users to participate.In this paper,the research object of this thesis is to study the Interactive Ritual Chain Theory as a model.Based on the actual conditions of real learning,a study model of continuous participation of learners is set up.With the interpersonal interaction and the interactive situation in the interactive elements as independent variables,the intermediary variables select the emotional energy that can be used as either the starting resource for the subject to participate in the interactive ritual or the result of the interactive ritual.Finally,the user’s willingness to participate continuously as dependent variables.This paper,based on prior studies,employs SPSS to perform descriptive statistical analysis and validity testing on the recycled data,utilizing the maturity scale of interactive elements,emotional energy,and willingness to participate,which is regularly employed by other scholars.Additionally,AMOS is employed to analyze model fit,hypothesis test,and mediation effect:(1)Live learning differs from traditional one in that it has little face-to-face communication,but it is delayed by signs,and it also has extended interaction with third party platforms.(2)In the study of live broadcast,an interactive ceremony is set up,which is composed of delayed interaction and virtual coexistence.Moreover,the interaction factors of human interaction have a great influence on emotional energy.(3)In the research on the effect of the willingness to participate continuously on the learning of the live broadcast,the results indicate that emotional energy is a fundamental motivation for continued participation by users.Moreover,social interaction can satisfy the emotion demand and stimulate the desire for continuous participation.This paper will discuss the above conclusions and put forward two enlightenments brought by this study:(1)we should correctly view the media socialization under the technological progress and avoid falling into the consciousness of group loneliness.(2)the correct use of situation construction in the development of live broadcasting,looking into a variety of possibilities;(3)It emphasizes the importance of emotion energy in the development of the network community,and gives the correct direction.