CCTV Spring Festival Spreading Across The Screen In A Ritual View Of Communication

The CCTV Spring Festival gala as a representative landscape in the field of communication,It has been going on for 35 years,which is Closely linked with the transformation of Chinese society and the the changes of the media industry.With the change of society and the progress of media technology,shows the characteristics of the new media pattern,especially under the background of media convergence of TV,computer,mobile phone,the screen boundaries become blurred,audio-visual text spread across the screen to realize the all-round,medium users implement seamless switching between the screen and become the new norm for media industry,the mass communication to across the screen spread.In the face of the new media landscape,the CCTV Spring Festival gala's interaction with the video website and social media such as We Chat directly led to the arrival of a cross-screen broadcast of the CCTV Spring Festival gala.According to James Carey view of the spread of the ceremony from the perspective of cultural research the CCTV Spring Festival gala spread across the screen,the CCTV Spring Festival gala spread across the screen as a ritual,analyzing its characteristics of ceremony,to explore the cultural motivation of promoting the dissemination of the CCTV Spring Festival gala cross screen,reveal its behind interweave cultural order.This paper first introduces the development process of the CCTV Spring Festival gala,which brings out the new stage of the development of CCTV Spring Festival gala.Then the traditional ceremony characteristics of the Spring Festival gala were analyzed,and the comparison of the characteristics of the cross-screen communication ceremony was provided.On the basis of this,the new features of the CCTV Spring Festival gala and the reformalization of the CCTV Spring Festival gala were analyzed.Finally,the cultural motive of the interscreen transmission of CCTV Spring Festival gala is analyzed.The full text is divided into four sections,corresponding to the second chapter of the body.Chapter 3: the traditional ritual characteristics of CCTV Spring Festival gala;Chapter 4: the broadcast of the CCTV Spring Festival gala and the reappearance of the CCTV Spring Festival gala;Chapter 5: the interplay of CCTV's Spring Festival gala spread cultural motive.The second chapter,the development course of the CCTV Spring Festival gala,including three parts,namely the spread of the dominant pattern,one screen at a phase wandering the CCTV Spring Festival gala,the CCTV Spring Festival gala spread across the screen,the author thinks that the development of the Spring Festival gala went through these three processes,among them,the CCTV Spring Festival gala faltering actually is the state of the CCTV Spring Festival gala continues today,but the Spring Festival gala hovering period with new characteristics in recent years,namely the CCTV Spring Festival gala spread across the screen phenomenon,therefore,combing the CCTV Spring Festival gala spread stage to show the difference across the screen.The traditional ceremony features of the CCTV Spring Festival gala,including two aspects,are characterized by the interpretation of the thought of the dissemination ceremony and the four ceremony features of the CCTV Spring Festival gala.James carrey's concept of the dissemination of rituals is the theoretical basis of this paper,so it is a clear and scientific way of using this theory.Based on this,the traditional ritual characteristics of CCTV Spring Festival gala are analyzed,and the change of the ceremony feature in the cross-screen propagation of the CCTV Spring Festival gala is provided with an intuitive basis.The fourth chapter of the CCTV Spring Festival gala is reformalized by the CCTV Spring Festival gala.The main part of this article includes two aspects,namely,the special features of the CCTV Spring Festival gala,and the interplay of CCTV Spring Festival gala.The author firstly reveals that the broadcast of CCTV Spring Festival gala is a re-ritualization of the CCTV Spring Festival gala,and then analyzes the characteristics of the ceremony of CCTV Spring Festival gala.The fifth chapter The CCTV Spring Festival gala across the screen for the spread of culture,demonstrates the traditional ritual ceremony decay,entertainment culture secularization,authority culture centripetal force is the cultural cause of promoting the dissemination of the CCTV Spring Festival gala across the screen.This paper puts forward some reasonable ways to avoid cultural entertainment.Finally for the conclusion part of this article,the author thinks that the spirit of the CCTV Spring Festival gala as a global Chinese family reunion dinner,structural vacancy filled the traditional Spring Festival rituals,traditional rituals is characterized by its shape cultural identity and the necessary premise of national pride.The CCTV Spring Festival gala spread across the screen in the Spring Festival gala ceremony of the new entertainment,fragmentation,diversity and the characteristics of the disorder,and shows the characteristics of traditional to the CCTV Spring Festival gala ceremony of deconstruction and subversion,eventually point of this ritual is entertainment and carnival.Is the fall of social overall sense of ceremony and fragmentation characteristics of the new media together contributed to savage growth of entertainment culture,the culture may breed a collective amnesia society,is the moment must be alert to the phenomenon,but this tendency is not irreparable tragedy.This kind of ridicule actually shows the cultural centripetal force of the authority,which implies a kind of social psychology that tries to gain authority.Under the new social conditions,the rational grasp of the open and harmonious nature of the ceremony may be a way to curb the tendency of cultural entertainment.