The Production Strategy Of Short Videos On Bilibili From The Perspective Of Participatory Cultur

The so-called fan short video means that the video producer borrows characters and concepts from TV programs,uses the images and pop songs of TV programs as the material basis of his original works,and combines to produce a kind of visualized works.the essence of the same person short video is the secondary creation of film and television content.The birth of "fan short video" has a close and inseparable relationship with fan culture,and is growing day by day with the rapid development of contemporary social networks,showing a tendency to attack the mainstream culture on a large scale.In video and social networking sites,creating or watching fan short videos has become a new social fashion for fans.The fan short video concerned in this paper is a common phenomenon that occurs in the cyber space of "fans in a participatory culture" but is not well known and accepted by the public.This paper adopts the method of qualitative research,starting from the perspective of subculture,interviewing video creators to analyze their behavior and psychological characteristics,observing the content and shape of their works,and summarizing the creative rules of short videos with people.this paper makes a speculative explanation of the reasons for the popularity of fan short videos in social media.And from the phenomenon of "flooding" of short videos with people,this paper analyzes the new forms and trends of fan culture in the space where contemporary social media and video platforms are highly integrated.The popularity of short videos with people first benefits from its profound fan culture and huge fan community base,and then the massive content and mass attributes of the streaming media platform provide a rich material library for fans.with the rapid development of social media,these strange people based on interest are quickly gathered together,and the human culture seems to have moved towards the gold rush era of this kind of text in the sub-cultural circle.Under the eyes of fans,they are crossing the border to radiate their power to other fields,which is why more and more people understand,pay attention to and even have fun from it and begin to indulge in short videos with people.Now,this phenomenon is no longer limited to the fan community.The Internet gives everyone the right to create,which is used to eliminate the hegemony of the producers of traditional film and television works.Fans can produce the films they want to see,and the producers and marketers of short videos with others are the poachers of the text.they are nomadic in the film and television content ecological environment,casually grab the meaning of the original text for consumption without paying more cost.Through the prosperity of short videos with others,it reflects the current situation that the dominant position and discourse rights of contemporary readers and authors are quietly replacing and blurring the boundary of production.