A Case Study Of News Weekly's Cover Story In Our Country

As a main force in media markets in recent years, the news weekly makes full use of its preponderant resources, cultivates a group of steady readers, shoulders a strong sense of social responsibilities and marches on the way of becoming the mainstream media.San Lian Life weekly is the leader of comprehensive news weekly in our country. Since its special news angle, life attitude and the internationalizing pattern, it has become "The First News Weekly" in our country after ten years' development.Based on the influence of cover story to an news weekly, this thesis takes the San lian Life Weekly as an example to study the cover story of the news weekly, and discusses whether it can be competent for the duty of mainstream media.The paper can be divided into five parts. In the first part, the author presents the purpose and the significance of this paper and the current situation in and out of China. Then The writer comes up with the problems to study and the plan of this paper. In the following part, it defines the conception of news weekly, and review the development of San Lian Life Weekly. In the third part, it discusses the defination of cover story and its characteristics and functions. The fourth part is the content analysis of San Lian's cover story from 2001 to 2006, including its themes, types of materials, the ways of reporting, and other eight aspects. The last part is based on the reports about Indian tsunami at the end of 2004, the writer explores the differences between San Lian Life Weekly and Time, in which way we can discover the gap between news weekly in our country and the mainstream media in western countries.