Research On The Urban Image Construction Of Shanghai In The Cover Report Of "Xinmin Weekly" (2015-2018)

As the representative of Chinese weekly news,XinMin weekly is also "the only local news journal in Shanghai”.In the cover story from 2015 to 2018,XinMin weekly constructed a city image of Shanghai in a new era with a large number of news reports on various topics of Shanghai.This paper takes the report on the construction of Shanghai's city image as the text,and on the basis of content analysis and discourse analysis of the text,Outlines the composition and characteristics of this special city image,and analyze the power and discourse mechanism behind this image production.Finally,this paper discusses which factors and conditions have influenced the construction of city image in the cover report of XinMin weekly in the process of "fighting" for the discourse of the new era.The first chapter is the introduction of the research,which combs the historical context and the main paradigm of urban image research at the present stage,and introduces the background information of Shanghai's city image construction in the cover report of XinMin weekly.The second chapter takes the cover report of XinMin weekly that meets the research conditions from 2015 to 2108 as the text.Firstly,the text is classified according to the subject matter of the report,and then word frequency analysis is carried out respectively.Keywords with high word frequency outline the urban image constructed in each type of report.Finally,the typical characteristics of Shanghai's city image,namely "strong country" and "big capital",are obtained by analyzing the framework implied in the report.The third chapter discusses the production mechanism behind the construction of city image,which attempts to answer a core question: in recent years,XinMin weekly has constructed the urban image of Shanghai as described in the second chapter.This mainly involves two aspects.One is the control analysis of XinMin weekly itself as a media organization,from information sources to policies,as well as reporting objects and discourse use.Second,it was externally controlled by political power and economic power,and in this process,XinMin weekly made compromises,innovations and breakthroughs.The fourth chapter mainly looks at the reasons for the construction of the above city image from the perspective of the state and modernity Shanghai in the new era is in a unique and important position at the national strategic level.Under such a premise,mainstream media are required to "speak out" for itself.The function of media has changed in this process,from the medium of "city marketing" to "city communication”.However,the cover report of XinMin weekly about local news in Shanghai meets the needs of urban development in the new era,and the image of the city it constructs is inevitably affected by this functional transformation.