A Study On The Cover Story Of Southern People 's Weekly (2004-2014)

The "southern people weekly" was first published in 2004. Through the ten years, it formed its own unique and relatively stable style. This article Based on the "Southern People Weekly" cover analysis, try to investigate its media image and reporting characteristics of cover story which exist for the purpose of "record our destiny". This article mainly launches the research from four aspects:the cover story that was specific selected by the "southern people weekly"; Media reports cover constructed image; people list constructed by integrating group image; the subject characteristics and reporting tactics of the "Southern People Weekly" cover story.In research methods, this article selects the first character class Newsweek "southern people weekly" cover as the research sample, Samples picked from June 16,2004 to June 30,2014 JCP decade 395 cover, the equidistant sampling method was adopted, and eventually won the 125 samples of 125 cover as the research object. In this paper, this 137 cover from the gender, nationality, age, occupation, professional background, level of education in six aspects, such as data statistics and analysis, respectively. At the same time, this paper selects each year to launch list as a case for text analysis, Combination of literature and a decade of the "southern people weekly" magazine, using comprehensive content analysis and text analysis to analyze the "southern people weekly".Through the study, I found that "southern people weekly" on the cover image creation mainly by the political, business, entertainment industry and other fields of social elite image. Through the image of the body and spirit of the character, try to construct the current mainstream values and to achieve the ideal for a mainstream magazine. In addition, the "southern people weekly" on the cover selection there is no lack of choosing those people who was unique and controversial. Through the story and growing environment behind the report, try to reflect the profound social contradiction and change. And for selecting characters of the ordinary but with upward force, that released a "positive energy". At the same time, the figures in "southern people weekly" reported on the different from the traditional typical character report, it created a new representative and the list is an excellent way to carrying the typical. The List of planning to broaden the report in the form of characters also enriched the cover image. Through character list focus on character’s thoughts and ideas, creates its own influence and news story, which also caused the reader’s attention and thinking.From the strategy of cover story, the "southern people weekly" reports presented a report on the social perspective of keeping up with the pace of reform, which meet the demands of readers, and also embodies the magazine’s understanding of Chinese society and era humanistic feelings. Generally speaking, the "southern people weekly" magazine cover report tries to present comprehensive and real images, at the same time, it committed to digging the story behind the characters and social truth. The "southern people weekly" cover choice basically accord with the tenet of "record our destiny", presents a relatively complete for our times.