The CCTV Spring Festival Gala In The Traditional Cultural Expression

The Spring Festival is our traditional folk festival, starting in 1983 Spring Festival gala has become ritualized activities of Spring Festival customs in a fixed, Spring Festival gala at the same time also shoulder the mission to carry forward and inheriting the traditional culture. In this paper, guided by the media ritual theory,1983 to 2014 years of traditional culture in the CCTV Spring Festival gala show as the research object, analyze the show samples.Spring Festival gala ceremony is a kind of the TV media culture, the traditional culture of the CCTV Spring Festival gala express a total of four kinds of expression.Spring Festival gala in line with the typical characteristics of media ritual, in such a ceremony, the analysis of the traditional culture in TV media under the ceremony of Spring Festival gala expression of function:is a reflection of a national ideology, but also a kind of national culture identity;Stage expression makes Chinese traditional culture on the common identity on the cultural and psychological got to confirm again.It is a kind of national spirit of inheritance, a kind of national identity, is the traditional cultural heritage and the traditional culture and modern value.Through the analysis and study of the problems existing in the traditional culture in the CCTV Spring Festival gala put forward his own thinking.Conclusion:by means of the Spring Festival gala various angles to express the traditional culture, the best culture exhibition audience now, will let more people to understand Chinese excellent traditional culture, carry forward the traditional culture spirit, is the spread of culture and the traditional culture education promotion, is up to carry forward and innovation on the basis of inheriting the traditional culture connotation and value.