A Study On The Effect Of Local TV Spring Festival Gala On The Dissemination Of Traditional Culture From The Perspective Of Acculturation Theor

The Spring Festival Gala of local TV stations is an effective carrier of Chinese cultural communication,a frontier to demonstrate cultural confidence,and an important platform for the people to understand the meaning of traditional culture,discover the heritage of traditional culture,and spread the connotation of traditional culture.The broadcast of the 2021 Henan Spring Festival Gala has become a phenomenon-level local station while the popularity of programs containing traditional cultural elements such as "Tang Palace Night Banquet","Among Heaven and Earth",and "White Clothes Armor" has gradually increased.Spring Festival cultural evening.Through this successful case of traditional culture communication,it shows the vitality of the times that excellent traditional culture can still obtain under the background of media communication in the new era.This article aims to study the communication effect of traditional cultural programs in the 2021 Henan Spring Festival Gala from the perspective of cultivation theory.On the basis of summarizing the overall communication background and communication elements of the 2021 Henan Spring Festival Gala in the early stage,in the later stage,by distributing questionnaires to young audiences and conducting in-depth interviews,we can understand the 2021 Henan Spring Festival Gala from the performance of the audience in three levels: cognition,attitude,and behavior The dissemination effect of programs related to traditional Chinese culture proves that the 2021 Henan Spring Festival Gala has played a positive role in cultivating audiences in the process of disseminating traditional culture.Discussions and exchanges have achieved remarkable effects of self-cultivation and interactive cultivation,and put forward specific suggestions for the cultivation strategies of local TV Spring Festival Gala in the future to improve the effect of traditional culture communication,mainly involving the operation mechanism of the main creative team and the presentation of traditional culture-related content,technology application methods,and dissemination mechanisms,in order to provide theoretical and practical references for the dissemination of traditional culture and the creation of excellent traditional cultural programs for local TV Spring Festival Gala in the future.