The Research Of CCTV Spring Festival Gala Spreads The Social Dominating Values

The CCTV Spring Festival gala is the dominant medium on the basis of the public demand, through the form of a gala for national celebration, entertainment, art in totally, the value orientatio n of cultural feast.CCTV as a national important medium, the spread of the dominant values in societ y played an important role in the process.CCTV Spring Festival gala as a TV program, the national peop le's most concerned with a wide audience, more focus, rich forms, and controlled the propaganda etc, which inevitably makes it an important platform of social leading values spread.Under the new situation, the tho rough research and actively play the CCTV Spring Festival gala spread social play the unique role of values , has important practical significance.This article is divided into six parts.The introduction mainly introduces the research backgrou nd, significance of this paper, the present situation, methods and innovation in the paper.The second part deals with the basic connotation of the CCTV Spring Festival gala spread dominant social values, resp ectively, to relevant concepts defined, and analyzes the characteristicsof the CCTV Spring Festival gala and spread of social leading values propaganda, motivate, lead, four aspects of the role.The third part discuss es the CCTV Spring Festival gala spread theoutstanding content of social leading values: the n ational level, the economic constructionimplementation, prosperous and democratic political constructio n, cultural construction to realize civilization and harmonious society construction and ecological constructi on;Within the system ofsocial level, the freedom, equality in the field of each call, standardization of righte ous indignation, the rule of law environment of the whole society;The individual level, firm patriotic vie w, due diligence and dedication of view, honest sincere, kind and tolerant view of friendly.The fourth partfurther discusses the spread of the CCTV Spring Festival gala social leading values of the main methods: the expression of all kinds of programs, advanced character ofthe propulsion ofd emonstration, propaganda and the discourse of the reading, the screen image rendering, identity again a nd again.The fifth part discusses the CCTV Spring Festival gala facing the social dominant values meet th e growth of the new requirements, dealing with the media modernization, the new changes and adjust to the new features of culture diversity and realize the national rejuvenation dream the new requirements of the four aspects of pressure.Then through the spread of the leadingconsciousness, media technology, subject, content and form four aspects, discusses the countermeasures of spread the CCTV Spring Fe stival gala social leading values, make the CCTV Spring Festival gala in the new situation, to better face the pressure and challenges, to better achieve the spread of the dominant values to the society.