| For Chinese people, China Central Television's "Spring Festival Gala"is a file with a unique sense of television programs. Well as by the national television media to create audio-visual feast, "Spring Festival" since its inception in 1983, New Year's Eve, it will always be with people year after year to spend the Spring Festival, to date,28 years (as of 2011) of history.In 1980s, is in the reform and open policy initial period China, each kind of commodity is relatively deficient, television program form not too rich." Spring Festival Evening party" the appearance, enables the people to be able to watch that many good program all of a sudden in the lunar New Year's Eve, lets the human makes chewing motions greatly quickly in the vision and the spirit, enjoys this the television "the New Year supper".To a certain extent, looked "Spring Festival Evening party" is the new year's celebration.Each year "Spring Festival Evening party" broadcasting, all is the people pays attention with the topic which discusses hotly.When 1985 "Spring Festival Evening party" has not been able to obtain the audience approval, "Spring Festival Evening party" the program group needs in the program to apologize unexpectedly in "News Broadcast" to the whole nation, this has never occurred in the Chinese television literary arts development history."Spring Festival Evening party" the appearance is the Chinese television literary arts prosperity development important symbol, it utilizes many kinds of program form, the different expression means, send joyfully for the television viewer.Its program pattern and the program style will profoundly be affecting the future television literary arts trend.However, enters after 1990s, follows the viewing ratio to walk unceasingly lowly, regarding "Spring Festival Evening party" sound of the criticism is also lingering on faintly.These criticisms have come from the academic circles, has comes from the intellectual circle, also has comes from the ordinary television viewer, should everybody "how manage" from own angle to "Spring Festival Evening party" proposed the different opinion.Has the extreme viewpoint to propose "closes down "Spring Festival Evening party"".As a whole nation lunar New Year's Eve "the New Year supper" "Spring Festival Evening party" is truly facing the numerous mouth difficult accent difficulty, but the key question is, which places "can Spring Festival Evening party" adjust in does not have to adjust actually.Actually is what reason, caused once to receive the television program which the people welcome warmly, could not but awkward stop the call facing the request which broadcast?Speaking of the immediately Chinese society, "Spring Festival Evening party" was already not a simple evening party, in which is gathering the national mainstream ideology transmission.All levels of governments all by in Spring Festival period, lets the common people be able to watch "Spring Festival Evening party" for the working standard.How therefore can hold "Spring Festival Evening party" well, is relating the socialism harmonious society's construction.This article borrows the dissemination study and the cultural science theory, the difficult position which the encompassment "Spring Festival Evening party" faces immediately carries on the analysis, attempts for to handle "Spring Festival Evening party" to propose some ponder new space.The paper main body divides into five parts.The first part is an introduction, overall draws out the question."Spring Festival Evening party" in the near 30 year development, is more and more profound regarding Chinese's influence, it was already not a television party that simple dissemination behavior.Although "Spring Festival Evening party" exists the significance is important, but receives the criticism more and more to be also many.The author after the analysis massive literature, abandons the multitudinous papers only is unscrambles "Spring Festival Evening party" to have the significance the angle, proposed must concentrate revolves "Spring Festival Evening party" the actual difficult position to do conducts the paper research.The second part is to the historical review.Any thing wish grasps the question which it appears immediately, must review the reason which it succeeds in the history. In this part, the author established "the early time to be spring late" this concept, had the pointed analysis 1983--1993 "Spring Festival Evening party" the program.Passes through carries on the analysis from the macroscopic social environment and the concrete detail program shape two angles, had found "Spring Festival Evening party" once the magnificent reason.The third part is the full text key point.Unifies in the second part "Spring Festival Evening party" to obtain the successful experience, the comparison carries on the analysis, firmly revolves the actual difficult position which "Spring Festival Evening party" faces to carry on the analysis.In the analysis, key manufactures the team from "Spring Festival Evening party" to manage meets the idea, the audiences the erroneous zone as well as the cultural localization which accepts the psychology, the program creates and so on four aspects, elaborated "Spring Festival Evening party" the viewing ratio to drop immediately, audience fine reputation bad reason.In this part, in the model dissemination study regarding receives the principle which the audiences analyze, proposed "Spring Festival Evening party" must be clear about own goal to receive the audiences, changes the former assembly type program to arrange the method.At the same time, the mainstream media also must take the new media regarding the program content dissemination and the interaction function.In this part, the author also borrows the cultural research the analysis method, analyzes the mainstream culture, the outstanding person culture and the mass culture three cultures approximately from "Spring Festival Evening party".These three cultures interweave mutually, is affecting "Spring Festival Evening party" mutually the style and the localization.The fourth part will be to "Spring Festival Evening party" the next development, will unify the Chinese immediately actual national condition, put forward some experimental proposal.The different time esthetic interest also is different, "Spring Festival Evening party" conducts must unify closely the time the development and the need, at the right moment changes oneself.Facing increasingly many criticisms and the accusation sound of, "Spring Festival Evening party" must shoulder closes between the outstanding person culture and the mass culture the gap function.But facing the formidable Chinese international standing, "Spring Festival Evening party" is representing people's image and the spiritual pursue day by day, must make "Spring Festival Evening party" disseminates the Chinese people new image cultural high-quality goods.The fifth part is a conclusion.After summarized the difficult position which "Spring Festival Evening party" faces, has given the new hope regarding its vanguard with the development.Paper writing is one kind of exploration, one countermeasure which is when faces question pondered, but is not absolutely receives in exchange for the degree one method.All ponders must experience the practice the examination to be able to become the true knowledge.In the today this kind of program homogenization extremely high time, "Spring Festival Evening party" took 13 original native place synthesis skill program, it has represented the people whole state of mind.Therefore, through the paper research, hoped can be "Spring Festival Evening party" a better vanguard provides a ponder.The author hoped that, "Spring Festival Evening party" at maintains its national characteristic under the premise, can better disseminate the Chinese culture, creates the world-class seeing and hearing high-quality goods, the Chinese civilization wisdom contribution will give the world. |
PDF Full Text Request