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Research On The Evaluation Of Information Service Quality Of WeChat Public Accounts Of University Librarie

Posted on:2024-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:L Q WangFull Text:PDF
GTID:2568306917475014Subject:Books intelligence
Abstract/Summary:
In the information age environment,in order to facilitate readers to obtain various information and services of the library,some university libraries have opened public accounts,readers can inquire online about the opening hours of the library,lending rules,library collections,new book recommendations and other information,and can also directly book books,renew books,query borrowing history and other operations online through the official account.In addition,some university libraries will also push academic information,literature recommendations,reader activities and other content through We Chat public accounts to increase readers’ reading experience and participation.Through the research on the current development status of books,the service quality of We Chat public account of university libraries can be further improved,the service services of university libraries can be optimized,and the service experience of users can be improved.Under the background of the combination of academic platform and modern information technology,this paper uses service quality evaluation theory and fuzzy analytic hierarchy method to put forward the principles and contents of We Chat public account service quality of university libraries,including accuracy,timeliness,completeness,usability,interactivity,etc.,and constructs the service quality evaluation index system of We Chat public account of university libraries.This paper comprehensively determines the service quality evaluation index system of We Chat public account of university libraries through literature analysis method,expert research method and questionnaire survey method,and uses the analytic hierarchy method to calculate the weight,and finally conducts empirical research,uses the evaluation index system in the above to evaluate it,and uses FAHP(fuzzy analytic hierarchy method)to analyze the evaluation results,so as to verify the applicability and rationality of the evaluation index system,and put forward countermeasures and suggestions to improve library information services to support subsequent construction and development.
Keywords/Search Tags:university library, WeChat public account, information service quality, evaluation research
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