Research On The Communication Of Form And Formless Culture In The Short Video Of A Dream Of Red Mansions At Bilibili

The short video of "a dream of Red Mansions" in station B presents the pro cess of the characters and plot of "a dream of Red Mansions" from color to spac e through visual symbols,which conveys the spiritual essence of the concept of color space culture.On the one hand,the audience views space from color,whic h leads to the thinking of existence and significance;On the one hand,the audie nce also views the air and knows the reality,and obtains endless aesthetic experi ence and positive emotional experience.From the perspective of the communica tion process,first of all,the algorithm recommendation mechanism of these shor t videos sets the video viewing agenda for the audience.The creator,the opinion leader in the communication process,uses a fixed video production framework t o integrate and precipitate the audience’s attitude towards a dream of Red Mansi ons.The short video audience interprets the theme of a dream of Red Mansions more from the color space level.Secondly,in the process of interpreting the colo r space cultural view conveyed in the short video of a dream of Red Mansions,t he audience has reached the two-level interpretation realm of "viewing color is e mpty" and "viewing space is color".Finally,after the color space short video of a dream of Red Mansions has formed a certain communication breadth,the infilt ration effect of cultural communication appears at the macro level.By analyzing the experience of short video communication of color space culture in a dream of Red Mansions in station B,we can get three enlightenment of short video co mmunication of traditional culture:deeply cultivate the content and realize the v isualization and visualization of abstract culture;Rely on high-quality cultural br ands and make use of brand advantages to realize communication and extension;Gather multiple short video platforms to create a cultural communication polym er.This study is divided into five parts,of which the second,third and fourth c hapters are the focus of the study.The second chapter combs the basic connotati on of the concept of color space culture and the dissemination of the concept of color space culture in the Internet era.The third chapter analyzes how the conce pt of color space culture is presented through short videos with semiotic theory.The fourth chapter studies the transmission process of the short video of Sekong’s dream of Red Mansions.Based on the previous analysis,the fifth chapter puts forward the enlightenment and suggestions of short video communication of trad itional culture.