Research On Traditional Culture Communication Based On Short Video

Traditional culture is the soul of a nation,carry forward China's distinctive conventional culture,is the responsibility of the Chinese society can not evade.Based on the characteristics of the mobile short video,such as comprehensive coverage,fragmentation and fast transmission speed,it is evident that the propaganda of Chinese traditional culture should also rely on the carrier of the mobile short video.Therefore,how to create short videos with content and how to make short videos with traditional culture as the core play their vitality is an urgent problem to be solved.In this paper,through the study of the user,mobile short video platform,communication content,communication strategy,form,method of performance,communication language,to traditional culture as the propagation characteristics of the short video to carry on the analysis and summary,the waiters,the recipients of the outlook on life,values,aesthetic,and applied to the practice of short video creation.First of all,through literature analysis,query data analysis about the present situation of the spread of traditional culture,traditional media(mainly television),the new media(primarily micro bo We Chat,live)form of transmission and transmission method,through summarising the advantage and disadvantage of diversified channels,put forward based on mobile short video transmission channel of the new media.Secondly,guided by the fundamental theories of communication,psychology and so on,the paper analyzes the platform end and users of the mobile short video,makes clear the advantages of the mobile short video and the feasibility of communication,and summarizes the strategies suitable for traditional culture communication by grasping the psychology of users.Thirdly,the paper summarizes and classifies the regular cultural communication content based on the mobile short video,and analyzes the influential expression forms and picture language of short video through case analysis.Finally,the short video Spring Festival was created by the practical method,guided by the theories of composition,art design,film and television creation,and combined with the opinions of the short video.As a hot medium,a mobile short video has diversified and fragmented forms of transmission,which is more suitable for the lifestyle of modern users.Through this paper,the author will analyse and summarise the contents,structures and methods of the traditional culture communication based on a mobile short video,to provide new ideas for the promotion of traditional culture.